Motherhood Maternity
How we got $357K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 30 years (since 1996)
From public records and the company's website, not a statement that it's for sale.
What they do
Motherhood sells maternity clothing, including leggings, tops, dresses and nursing wear, along with community guides and awards content for expecting and new parents. The site also says its products are shop-exclusive at Kohl's and that it offers a Diaper Bags line.
From the company's website. Industry: Clothing and Clothing Accessories Retailers.
Customers & suppliers
Customers
- Kohl's · named on its website
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Motherhood Maternity this business | $1.7M | — |
| CRUTCHER'S FOR THE WEST OF LAWTON Lawton · 5 employees | $1.9M | 0.0 mi |
| Crutcher's Western Wear Lawton | $1.7M | 0.0 mi |
| Payless ShoeSource Lawton | $1.7M | 0.1 mi |
| Hot Topic Lawton | $13.6M | 0.1 mi |
| Gordon's Jewelers Lawton | $1.7M | 0.1 mi |
| Kay Jewelers Lawton | $17.0M | 0.1 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $357K |
| Multiple for this size and industry | 2× |
| Value range | $110K – $558K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Clothing and Clothing Accessories Retailers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.
| Revenue range | $656K – $2.2M |
| EBITDA range | $69K – $233K |
| Industry (NAICS) | Clothing and Clothing Accessories Retailers (458110) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Motherhood Maternity
Motherhood Maternity is a clothing and clothing accessories retailers company in Lawton, Oklahoma, in business since 1996. Its estimated annual revenue is about $1.7M, with roughly $179K of EBITDA. Its estimated business value is $357K (likely range $110K–$558K).
Common questions
- Who owns Motherhood Maternity?
- The owner of Motherhood Maternity isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Motherhood Maternity make?
- SeeBITDA estimates Motherhood Maternity's annual revenue at about $1.7M (likely between $656K and $2.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Motherhood Maternity worth?
- About $357K, roughly 2× its estimated EBITDA of $179K, typical for a clothing and clothing accessories retailers company its size. Likely range: $110K–$558K.
- When was Motherhood Maternity founded?
- Motherhood Maternity has been in business since 1996.