Santa Bucks
How we got $685K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
The Santa Bucks program is a holiday shop-local promotion run by the Sand Springs Chamber of Commerce in which participating businesses hand out tickets to shoppers for a grand prize drawing.
From the company's website. Industry: Retail Trade.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Santa Bucks this business | $4.1M | — |
| YELLOWHOUSE MARKET AND BOUTIQUE LLC Sand Springs · 15 employees | $5.3M | 0.0 mi |
| Wild Ones Plant Shop and Lash Lounge Sand Springs | $4.2M | 0.0 mi |
| The Candle Warehouse Sand Springs | $4.2M | 0.0 mi |
| OkieSpice & Trade Co. Sand Springs | $3.0M | 0.1 mi |
| Thump Crappie Co. Sand Springs | $4.1M | 0.1 mi |
| Hippy Cowgirls Bou-Dega Sand Springs | $1.7M | 0.1 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $685K |
| Multiple for this size and industry | 2.4× |
| Value range | $188K – $1.2M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (7%). Treat these as a rough guide.
| Revenue range | $1.4M – $5.9M |
| EBITDA range | $98K – $413K |
| Industry (NAICS) | Retail Trade (44) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
People & advisors
Leadership
- DDDenise DobsonOffice Manager · Company website · source
- THTracy HanlonEvents & Marketing Specialist · Company website · source
- SBSheilah BrightChair · Company website · source
- BGBrandon GrellChair-Elect · Company website · source
- MDMatt DanberryTreasurer · Company website · source
- JBJill BrownBoard of Directors · Company website · source
- MCMike CarterBoard of Directors · Company website · source
- JCJason CharlesImmediate Past Chair · Company website · source
- SDSherry DurkeeBoard of Directors · Company website · source
- MMMonica MapleBoard of Directors · Company website · source
- PMPreston McCurtainBoard of Directors · Company website · source
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Santa Bucks
Santa Bucks is a retail trade company in Sand Springs, Oklahoma, in business since 2020. It is owned by Amanda Wion (Chamber President). Its estimated annual revenue is about $4.1M, with roughly $285K of EBITDA. Its estimated business value is $685K (likely range $188K–$1.2M).
Common questions
- Who owns Santa Bucks?
- Santa Bucks is owned by Amanda Wion (Chamber President), according to public sources such as the company's website or filings.
- How much revenue does Santa Bucks make?
- SeeBITDA estimates Santa Bucks's annual revenue at about $4.1M (likely between $1.4M and $5.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Santa Bucks worth?
- About $685K, roughly 2.4× its estimated EBITDA of $285K, typical for a retail trade company its size. Likely range: $188K–$1.2M.
- When was Santa Bucks founded?
- Santa Bucks has been in business since 2020.