Primerica
How we got $1.1M
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 33 years (since 1993)
From public records and the company's website, not a statement that it's for sale.
What they do
Primerica is a financial services company that helps families with financial education and products such as term life insurance, investments, and debt solutions, delivered through its licensed Representatives.
From the company's website. Industry: Insurance agencies.
Customers & suppliers
Suppliers & brands
- Brighthouse Financial · brand it sells or installs
- Corebridge Financial · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Primerica this business | $806K | — |
| BROWN - O'HAVER OF OKLAHOMA, L.L.C. Moore · 9 employees | $2.6M | 0.0 mi |
| CLEARVIEW INSURANCE SERVICES Moore · 3 employees | $511K | 0.0 mi |
| KATE ADAMS & ASSOCIATES LLC Moore · 1 employees | $313K | 0.0 mi |
| Thomas Madden Agency - Farmers Insurance Moore | $806K | 0.0 mi |
| Clear View Insurance Services Moore | $806K | 0.3 mi |
| Universal Insurance Agency, Inc. Moore | $806K | 0.3 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $1.1M |
| Multiple for this size and industry | 3.6× |
| Value range | $411K – $1.7M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Agencies, brokerages, and other insurance related activities businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (38%). Treat these as a rough guide.
| Revenue range | $371K – $1.0M |
| EBITDA range | $143K – $387K |
| Industry (NAICS) | Agencies, brokerages, and other insurance related activities (5242) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
People & advisors
“In 1977, we pioneered the “Buy Term and Invest the Difference” philosophy which solves two of the biggest financial needs nearly every family faces – income protection with term life insurance and saving for the future with a sound investments strategy.”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Primerica
Primerica is an insurance agencies company in Moore, Oklahoma, in business since 1993. Its estimated annual revenue is about $806K, with roughly $310K of EBITDA. Its estimated business value is $1.1M (likely range $411K–$1.7M).
Common questions
- Who owns Primerica?
- The owner of Primerica isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Primerica make?
- SeeBITDA estimates Primerica's annual revenue at about $806K (likely between $371K and $1.0M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Primerica worth?
- About $1.1M, roughly 3.6× its estimated EBITDA of $310K, typical for a insurance agencies company its size. Likely range: $411K–$1.7M.
- When was Primerica founded?
- Primerica has been in business since 1993.