HealthMarkets Insurance - Dee Pierce
How we got $1.1M
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Unlikely to sell soon
- In business 21 years (since 2005)
From public records and the company's website, not a statement that it's for sale.
What they do
Dee Pierce is a licensed health insurance agent based in Owasso, OK, helping people find health, Medicare, dental, vision, supplemental and life insurance plans at no cost to them. She is part of HealthMarkets, which describes itself as an insurance marketplace.
From the company's website. Industry: Insurance agencies.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| HealthMarkets Insurance - Dee Pierce this business | $806K | — |
| RHONDA K. BOTTS INSURANCE AGENCY INC. Owasso · 3 employees | $824K | 0.0 mi |
| Morgan Ketron Owasso | $806K | 0.0 mi |
| TRAVIS PRIMEAUX LLC Owasso · 2 employees | $571K | 0.0 mi |
| Integrity Insurance Owasso | $806K | 0.0 mi |
| Danny Pryor: Allstate Insurance Owasso | $806K | 0.0 mi |
| State Farm Owasso | $806K | 0.0 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $1.1M |
| Multiple for this size and industry | 3.6× |
| Value range | $411K – $1.7M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Agencies, brokerages, and other insurance related activities businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (38%). Treat these as a rough guide.
| Revenue range | $371K – $1.0M |
| EBITDA range | $143K – $387K |
| Industry (NAICS) | Agencies, brokerages, and other insurance related activities (5242) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About HealthMarkets Insurance - Dee Pierce
HealthMarkets Insurance - Dee Pierce is an insurance agencies company in Owasso, Oklahoma, in business since 2005. It is owned by Dee Pierce (Store Owner). Its estimated annual revenue is about $806K, with roughly $310K of EBITDA. Its estimated business value is $1.1M (likely range $411K–$1.7M).
Common questions
- Who owns HealthMarkets Insurance - Dee Pierce?
- HealthMarkets Insurance - Dee Pierce is owned by Dee Pierce (Store Owner), according to public sources such as the company's website or filings.
- How much revenue does HealthMarkets Insurance - Dee Pierce make?
- SeeBITDA estimates HealthMarkets Insurance - Dee Pierce's annual revenue at about $806K (likely between $371K and $1.0M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is HealthMarkets Insurance - Dee Pierce worth?
- About $1.1M, roughly 3.6× its estimated EBITDA of $310K, typical for a insurance agencies company its size. Likely range: $411K–$1.7M.
- When was HealthMarkets Insurance - Dee Pierce founded?
- HealthMarkets Insurance - Dee Pierce has been in business since 2005.