SeeBITDAOklahoma

Lua Insurance Agency

Estimated valueLow confidence
$1.1M
$415Klikely range$1.7M
About 3.6× its yearly profit, typical for a company this size in its industry.
Revenue
$815K
a year
Profit (EBITDA)
$313K
38% of revenue
Employees
—
not reported
Leadership
Jorge Lua
Principal Agent · source · confirmed by 2 sources
Unlikely to sell soon
Owner-run. We haven't found a manager besides the owner. Buyers usually pay less when a business depends on its owner.

How we got $1.1M

Based on typical figures for its industry (2022 Economic Census), not its own records.

A typical insurance agencies business in Oklahoma$815K
Revenue$815K
× 38% profit margin$313K
× 3.6 sale multiple = value$1.1M

· Own this business? Correct these figures

What we know

No PPP loan
No 401(k) filing
No reported financials
Company website
Owner named

Signs of a sale Unlikely to sell soon

  • Family in the business (Liliana Lua, Principal Agent)

From public records and the company's website, not a statement that it's for sale.

What they do

Lua Insurance Agency is a Tulsa-area insurance agency offering simple, no-nonsense insurance solutions for families and businesses.

Products & services
Auto insuranceHome insuranceLife insuranceBusiness insurance
Markets served
familiesbusinesses
Service area
Tulsa area

From the company's website. Industry: Insurance agencies.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
Lua Insurance Agency
this business
$815K$313K—
Jorge Lua: Allstate Insurance
Tulsa
$815K$313K0.0 mi
Brian Cannon, State Farm Insurance Agent
Tulsa
$815K$313K0.0 mi
AAA Tulsa East - Insurance/Membership Only
Tulsa
$815K$313K0.2 mi
Living Life Insurance
Tulsa
$815K$313K0.3 mi
Farmers Insurance
Tulsa
$815K$313K0.3 mi
Olga Mishkova Farmers Insurance Agency
Tulsa
$815K$313K0.3 mi

The full calculation

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$1.1M
Multiple for this size and industry3.6×
Value range$415K – $1.7M

This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Agencies, brokerages, and other insurance related activities businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (38%). Treat these as a rough guide.

Revenue range$374K – $1.0M
EBITDA range$144K – $392K
Industry (NAICS)Agencies, brokerages, and other insurance related activities (5242)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Lua Insurance Agency

Lua Insurance Agency is an insurance agencies company in Tulsa, Oklahoma, in business since 2021. It is owned by Jorge Lua (Principal Agent). Its estimated annual revenue is about $815K, with roughly $313K of EBITDA. Its estimated business value is $1.1M (likely range $415K–$1.7M).

Common questions

Who owns Lua Insurance Agency?
Lua Insurance Agency is owned by Jorge Lua (Principal Agent), according to public sources such as the company's website or filings.
How much revenue does Lua Insurance Agency make?
SeeBITDA estimates Lua Insurance Agency's annual revenue at about $815K (likely between $374K and $1.0M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Lua Insurance Agency worth?
About $1.1M, roughly 3.6× its estimated EBITDA of $313K, typical for a insurance agencies company its size. Likely range: $415K–$1.7M.
When was Lua Insurance Agency founded?
Lua Insurance Agency has been in business since 2021.