XO Event Co.
- Kassie WatsonTulsa Lead Planner · Company website
- Kat CruiceTulsa Planner · Company website
- Brooke HydenTulsa + Travel LGBTQIA+ Specialist · Company website
How we got $366K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
XO Event Co is a wedding planning company based in Tulsa, Oklahoma and Las Vegas, offering full-service weddings, destination weddings, and wedding day management for couples.
From the company's website. Industry: Convention and Visitors Bureaus.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| XO Event Co. this business | $1.1M | — |
| JDW Hotshot Services Tulsa | $1.6M | 0.2 mi |
| Tulsa Croquet Club Tulsa | $1.6M | 0.7 mi |
| Pga Tour Tulsa | $1.6M | 1.1 mi |
| Total Travel Tulsa | $1.6M | 1.2 mi |
| T-Town Mobility Tulsa | $1.6M | 1.2 mi |
| Enterprise Rent-A-Car Tulsa | $1.6M | 1.2 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $366K |
| Multiple for this size and industry | 2.5× |
| Value range | $114K – $631K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Convention and Visitors Bureaus businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (13%). Treat these as a rough guide.
| Revenue range | $437K – $1.6M |
| EBITDA range | $57K – $210K |
| Industry (NAICS) | Convention and Visitors Bureaus (561591) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
History & advisors
“I founded XO Event Co. in 2019, in Tulsa, Oklahoma, driven by a desire to bring my unique approach to weddings and events.”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About XO Event Co.
XO Event Co. is a convention and visitors bureaus company in Tulsa, Oklahoma, in business since 2019. It is owned by Whitney Williams. Its estimated annual revenue is about $1.1M, with roughly $146K of EBITDA. Its estimated business value is $366K (likely range $114K–$631K).
Common questions
- Who owns XO Event Co.?
- XO Event Co. is owned by Whitney Williams, according to public sources such as the company's website or filings.
- How much revenue does XO Event Co. make?
- SeeBITDA estimates XO Event Co.'s annual revenue at about $1.1M (likely between $437K and $1.6M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is XO Event Co. worth?
- About $366K, roughly 2.5× its estimated EBITDA of $146K, typical for a convention and visitors bureaus company its size. Likely range: $114K–$631K.
- When was XO Event Co. founded?
- XO Event Co. has been in business since 2019.