Merle Norman Cosmetics
How we got $5.1M
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 29 years (since 1997)
From public records and the company's website, not a statement that it's for sale.
What they do
Merle Norman Cosmetic Studio franchise owner website that directs visitors to Merle Norman Cosmetics studio locations and links to the Merle Norman Cosmetics, Inc. site. The page does not describe the business in more detail.
From the company's website. Industry: Retail Trade.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Merle Norman Cosmetics this business | $23.1M | — |
| Madill Auto Supply Madill | $2.3M | 0.0 mi |
| Jimmies Auto Madill Madill | $2.3M | 0.0 mi |
| 3 Amigas Boutique Madill | $1.7M | 0.1 mi |
| Shelby’s Smart StealDeals Madill | $22.7M | 0.1 mi |
| Jay Your Car Guy Madill | $22.7M | 0.1 mi |
| Woody Ford Madill | $22.7M | 0.1 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $5.1M |
| Multiple for this size and industry | 3.6× |
| Value range | $1.3M – $8.1M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (6%). Treat these as a rough guide.
| Revenue range | $7.0M – $30.4M |
| EBITDA range | $434K – $1.9M |
| Industry (NAICS) | Retail Trade (446) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
5 locations
| 210 Plaza | Madill | This listing |
| 2503 SE Washington Blvd | Bartlesville | View |
| 307 W Jefferson Ave | Checotah | View |
| 900 E Will Rogers Blvd | Claremore | View |
| 117 S Main St | Elk City | View |
Revenue, profit and value are for the whole company.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Merle Norman Cosmetics
Merle Norman Cosmetics is a retail trade company in Madill, Oklahoma, in business since 1997. Its estimated annual revenue is about $23.1M, with roughly $1.4M of EBITDA. Its estimated business value is $5.1M (likely range $1.3M–$8.1M). It has 5 locations.
Common questions
- Who owns Merle Norman Cosmetics?
- The owner of Merle Norman Cosmetics isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Merle Norman Cosmetics make?
- SeeBITDA estimates Merle Norman Cosmetics's annual revenue at about $23.1M (likely between $7.0M and $30.4M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Merle Norman Cosmetics worth?
- About $5.1M, roughly 3.6× its estimated EBITDA of $1.4M, typical for a retail trade company its size. Likely range: $1.3M–$8.1M.
- When was Merle Norman Cosmetics founded?
- Merle Norman Cosmetics has been in business since 1997.