SeeBITDAOklahoma

Goodwill Thrift Store and Donation Center

Retail Trade
  • 904 N Rockford Rd, Ardmore, OK
  • 10 locations
  • Since 1997
Estimated valueLow confidence
$5.1M
$1.6Mlikely range$8.4M
About 3.6× its yearly profit, typical for a company this size in its industry.
Revenue
$21.0M
a year
Profit (EBITDA)
$1.4M
7% of revenue
Employees
—
not reported
Will Lufburrow
President · source
Some signs of a sale

How we got $5.1M

Based on typical figures for its industry (2022 Economic Census), not its own records.

A typical retail trade business in Oklahoma$21.0M
Revenue$21.0M
× 7% profit margin$1.4M
× 3.6 sale multiple = value$5.1M

· Own this business? Correct these figures

What we know

No PPP loan
No 401(k) filing
No reported financials
Company website
Owner named
10 locations found

Signs of a sale Some signs of a sale

  • In business 29 years (since 1997)

From public records and the company's website, not a statement that it's for sale.

What they do

Goodwill Central Oklahoma is a nonprofit that offers free employment services, job training, and donated-goods thrift stores, and also sells commercial cleaning and related services. It serves Oklahomans, particularly individuals facing challenges to employment.

Products & services
Goodwill Store LocatorShop OnlineDonate ItemsDonate FundsDonate VehiclesEmployment Preparation ProgramsGoodwill Opportunity CenterDigital Literacy LabCertificate ProgramsCommercial ServicesJanitorial ServicesOffice Spaces
Markets served
commercialindividuals with disabilitiesat-risk youthjustice-involved individuals
Service area
central OklahomaOklahoma CityOklahomathe state

From the company's website. Industry: Retail Trade.

Customers & suppliers

Suppliers & brands

  • CARS (Charitable Adult Rides & Services) · brand it sells or installs

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
Goodwill Thrift Store and Donation Center
this business
$21.0M$1.4M—
GameStop
Ardmore
$2.0M$219K0.3 mi
VETCO Vaccination Clinic at PETCO
Ardmore
$12.6M$917K0.3 mi
Dollar Tree
Ardmore
$1.5M$112K0.3 mi
Petco
Ardmore
$2.1M$190K0.3 mi
Gordmans
Ardmore
$1.5M$112K0.4 mi
Five Below
Ardmore
$1.5M$112K0.7 mi

The full calculation

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$5.1M
Multiple for this size and industry3.6×
Value range$1.6M – $8.4M

This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (7%). Treat these as a rough guide.

Revenue range$8.2M – $28.8M
EBITDA range$555K – $1.9M
Industry (NAICS)Retail Trade (453)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology

10 locations

904 N Rockford RdArdmoreThis listing
914 Arlington CtrAdaView
1900 NW 164th StEdmondView
2525 W Danforth RdEdmondView
805 S Eastern AveMooreView
200 N Mustang RdMustangView
151 12th Ave SENormanView
2917 W Britton RdOklahoma CityView
3729 S Western AveOklahoma CityView
6305 N MacArthur BlvdWarr AcresView

Revenue, profit and value are for the whole company.

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Goodwill Thrift Store and Donation Center

Goodwill Thrift Store and Donation Center is a retail trade company in Ardmore, Oklahoma, in business since 1997. It is owned by Will Lufburrow (President). Its estimated annual revenue is about $21.0M, with roughly $1.4M of EBITDA. Its estimated business value is $5.1M (likely range $1.6M–$8.4M). It has 10 locations.

Common questions

Who owns Goodwill Thrift Store and Donation Center?
Goodwill Thrift Store and Donation Center is owned by Will Lufburrow (President), according to public sources such as the company's website or filings.
How much revenue does Goodwill Thrift Store and Donation Center make?
SeeBITDA estimates Goodwill Thrift Store and Donation Center's annual revenue at about $21.0M (likely between $8.2M and $28.8M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Goodwill Thrift Store and Donation Center worth?
About $5.1M, roughly 3.6× its estimated EBITDA of $1.4M, typical for a retail trade company its size. Likely range: $1.6M–$8.4M.
When was Goodwill Thrift Store and Donation Center founded?
Goodwill Thrift Store and Donation Center has been in business since 1997.