Merle Norman Cosmetics Studio
How we got $1.8M
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 95 years (since 1931)
From public records and the company's website, not a statement that it's for sale.
What they do
Merle Norman Cosmetics sells skincare and makeup products online and through independently owned, women-owned Studios, offering services such as Foundation Check, express facials and makeovers to help customers look and feel their best.
From the company's website. Industry: Cosmetics, Beauty Supplies, and Perfume Retailers.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Merle Norman Cosmetics Studio this business | $9.2M | — |
| Blackbird Boutique Oklahoma City | $1.7M | 0.0 mi |
| Payless ShoeSource Oklahoma City | $1.7M | 0.0 mi |
| T-Mobile Oklahoma City | $1.5M | 0.0 mi |
| MJP COSMETICS, INC. Oklahoma City · 4 employees | $2.6M | 0.0 mi |
| Red Dirt Darlin' Boutique Oklahoma City | $1.7M | 0.1 mi |
| Floor Gallery Oklahoma City | $8.4M | 0.1 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $1.8M |
| Multiple for this size and industry | 3× |
| Value range | $449K – $2.9M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Cosmetics, Beauty Supplies, and Perfume Retailers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (7%). Treat these as a rough guide.
| Revenue range | $2.8M – $12.1M |
| EBITDA range | $187K – $809K |
| Industry (NAICS) | Cosmetics, Beauty Supplies, and Perfume Retailers (456120) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
History & advisors
“Our founder, Merle Nethercutt Norman, could hardly have imagined the empire that she began building back in 1931 in Santa Monica, California.”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
2 locations
| 7101 Nw Expressway Ste 605 | Oklahoma City | This listing |
| 205 S Perkins Rd | Stillwater | View |
Revenue, profit and value are for the whole company.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Merle Norman Cosmetics Studio
Merle Norman Cosmetics Studio is a cosmetics, beauty supplies, and perfume retailers company in Oklahoma City, Oklahoma, in business since 1931. Its estimated annual revenue is about $9.2M, with roughly $615K of EBITDA. Its estimated business value is $1.8M (likely range $449K–$2.9M). It has 2 locations.
Common questions
- Who owns Merle Norman Cosmetics Studio?
- The owner of Merle Norman Cosmetics Studio isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Merle Norman Cosmetics Studio make?
- SeeBITDA estimates Merle Norman Cosmetics Studio's annual revenue at about $9.2M (likely between $2.8M and $12.1M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Merle Norman Cosmetics Studio worth?
- About $1.8M, roughly 3× its estimated EBITDA of $615K, typical for a cosmetics, beauty supplies, and perfume retailers company its size. Likely range: $449K–$2.9M.
- When was Merle Norman Cosmetics Studio founded?
- Merle Norman Cosmetics Studio has been in business since 1931.