The Vitamin Shoppe
How we got $399K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 30 years (since 1996)
From public records and the company's website, not a statement that it's for sale.
What they do
The Vitamin Shoppe Tulsa is a retail store selling vitamins, supplements, protein powders, probiotics, natural beauty and skin products, and aromatherapy products, with Health Enthusiasts offering wellness help. It serves Tulsa, OK shoppers including local residents and those passing through.
From the company's website. Industry: Food (Health) Supplement Retailers.
Customers & suppliers
Suppliers & brands
- MuscleTech · brand it sells or installs
- BodyTech · brand it sells or installs
- Alani Nu · brand it sells or installs
- NSF Certified for Sport · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| The Vitamin Shoppe this business | $3.0M | — |
| Supplement World Tulsa | $3.0M | 0.1 mi |
| LensCrafters Tulsa | $991K | 0.2 mi |
| Visions Unique Eye and Sunwear Tulsa | $1.7M | 0.3 mi |
| Vital Care of Tulsa Tulsa | $4.6M | 2.1 mi |
| Theraganics Tulsa | $4.6M | 2.1 mi |
| MANDYS BEAUTY SUPPLY LLC Tulsa · 8 employees | $1.2M | 3.0 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $399K |
| Multiple for this size and industry | 2× |
| Value range | $151K – $617K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Food (Health) Supplement Retailers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (7%). Treat these as a rough guide.
| Revenue range | $1.4M – $3.8M |
| EBITDA range | $94K – $257K |
| Industry (NAICS) | Food (Health) Supplement Retailers (456191) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About The Vitamin Shoppe
The Vitamin Shoppe is a food (health) supplement retailers company in Tulsa, Oklahoma, in business since 1996. Its estimated annual revenue is about $3.0M, with roughly $200K of EBITDA. Its estimated business value is $399K (likely range $151K–$617K).
Common questions
- Who owns The Vitamin Shoppe?
- The owner of The Vitamin Shoppe isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does The Vitamin Shoppe make?
- SeeBITDA estimates The Vitamin Shoppe's annual revenue at about $3.0M (likely between $1.4M and $3.8M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is The Vitamin Shoppe worth?
- About $399K, roughly 2× its estimated EBITDA of $200K, typical for a food (health) supplement retailers company its size. Likely range: $151K–$617K.
- When was The Vitamin Shoppe founded?
- The Vitamin Shoppe has been in business since 1996.