Jock's Nitch Sporting Goods
How we got $438K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 47 years (since 1979)
From public records and the company's website, not a statement that it's for sale.
What they do
Jock's Nitch sells licensed collegiate sporting goods and apparel, including Kansas Jayhawks, Pitt State Gorillas and Kansas State Wildcats merchandise. It also offers custom team apparel and customization services for sports teams.
From the company's website. Industry: Retail Trade.
Customers & suppliers
Suppliers & brands
- Brooks Shoes · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Jock's Nitch Sporting Goods this business | $2.0M | — |
| CRIMSON PROUD LP Norman · 8 employees | $1.9M | 0.0 mi |
| Balfour of Norman Norman | $2.1M | 0.0 mi |
| Skny Genes Norman | $2.1M | 0.0 mi |
| Old Hat Creative Norman | $2.1M | 0.0 mi |
| Tulips Home and Gift Norman | $2.1M | 0.1 mi |
| POTTS PARTNERS, LLC Norman · 8 employees | $2.0M | 0.1 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $438K |
| Multiple for this size and industry | 2× |
| Value range | $151K – $719K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.
| Revenue range | $852K – $2.7M |
| EBITDA range | $95K – $300K |
| Industry (NAICS) | Retail Trade (451) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
People & advisors
“Jock’s Nitch Sports opened for business in 1979, in Pittsburg, Kansas, and currently operates several stores in Kansas.”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Jock's Nitch Sporting Goods
Jock's Nitch Sporting Goods is a retail trade company in Norman, Oklahoma, in business since 1979. Its estimated annual revenue is about $2.0M, with roughly $219K of EBITDA. Its estimated business value is $438K (likely range $151K–$719K).
Common questions
- Who owns Jock's Nitch Sporting Goods?
- The owner of Jock's Nitch Sporting Goods isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Jock's Nitch Sporting Goods make?
- SeeBITDA estimates Jock's Nitch Sporting Goods's annual revenue at about $2.0M (likely between $852K and $2.7M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Jock's Nitch Sporting Goods worth?
- About $438K, roughly 2× its estimated EBITDA of $219K, typical for a retail trade company its size. Likely range: $151K–$719K.
- When was Jock's Nitch Sporting Goods founded?
- Jock's Nitch Sporting Goods has been in business since 1979.