SeeBITDAOklahoma

Sooner Cycles & Powersports

  • 8801 S I-35 Service Rd, Oklahoma City, OK
  • Since 2026
  • NAICS 4411
Estimated valueLow confidence
$3.0M
$347Klikely range$6.7M
About 3× its yearly profit, typical for a company this size in its industry.
Revenue
$22.5M
a year
Profit (EBITDA)
$987K
4% of revenue
Employees
—
not reported
Leadership
Robert Bruce
Founder · source

How we got $3.0M

Based on typical figures for its industry (2022 Economic Census), not its own records.

A typical car dealers business in Oklahoma$22.5M
Revenue$22.5M
× 4% profit margin$987K
× 3 sale multiple = value$3.0M

· Own this business? Correct these figures

What we know

No PPP loan
No 401(k) filing
No reported financials
Company website
Owner named
Trucking registration (FMCSA)

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
Sooner Cycles & Powersports
this business
$22.5M$987K—
BOB MOORE FORD, LLC
Oklahoma City · 45 employees
$96.4M$3.5M0.1 mi
Clear Creek Golf Car & Utility Vehicles - Oklahoma City
Moore
$45.0M$1.8M0.3 mi
Aria Auto Sales
Oklahoma City
$22.5M$987K0.3 mi
Bryans Car Corner 2
Oklahoma City
$22.5M$987K0.4 mi
Blazer Motors
Moore
$45.0M$1.8M0.4 mi
Ozzie's Motor Company
Oklahoma City
$22.5M$987K0.4 mi

The full calculation

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$3.0M
Multiple for this size and industry3×
Value range$347K – $6.7M

This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Automobile dealers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (4%). Treat these as a rough guide.

Revenue range$3.3M – $42.2M
EBITDA range$145K – $1.9M
Industry (NAICS)Automobile dealers (4411)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology

Public records

DOT motor carrier
USDOT 6872858 · hazmat
Trucks (power units)2
Drivers4
Registered with DOT2026

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Sooner Cycles & Powersports

Sooner Cycles & Powersports is a car dealers company in Oklahoma City, Oklahoma, in business since 2026. It is owned by Robert Bruce (Founder). Its estimated annual revenue is about $22.5M, with roughly $987K of EBITDA. Its estimated business value is $3.0M (likely range $347K–$6.7M).

Common questions

Who owns Sooner Cycles & Powersports?
Sooner Cycles & Powersports is owned by Robert Bruce (Founder), according to public sources such as the company's website or filings.
How much revenue does Sooner Cycles & Powersports make?
SeeBITDA estimates Sooner Cycles & Powersports's annual revenue at about $22.5M (likely between $3.3M and $42.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Sooner Cycles & Powersports worth?
About $3.0M, roughly 3× its estimated EBITDA of $987K, typical for a car dealers company its size. Likely range: $347K–$6.7M.
When was Sooner Cycles & Powersports founded?
Sooner Cycles & Powersports has been in business since 2026.