The Tuell Shop
How we got $357K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
The Tuell Shop is a boutique in Stilwell, Oklahoma, run by owner Chelsey Tuell, selling clothing, jewelry, purses, shoes and accessories online and in store. It also takes bulk or custom shirt orders.
From the company's website. Industry: Retail Trade.
Customers & suppliers
Suppliers & brands
- Dax Eyewear · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| The Tuell Shop this business | $1.7M | — |
| Tres Hermanos Stilwell | $3.0M | 0.0 mi |
| The Rustic Lace Boutique Stilwell | $1.7M | 0.0 mi |
| Shell Stilwell | $5.2M | 0.1 mi |
| Fletcher Hardware Stilwell | $4.2M | 0.1 mi |
| Conoco Stilwell | $5.2M | 0.1 mi |
| La Mexicana Stilwell | $3.0M | 0.1 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $357K |
| Multiple for this size and industry | 2× |
| Value range | $110K – $558K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.
| Revenue range | $655K – $2.2M |
| EBITDA range | $69K – $232K |
| Industry (NAICS) | Retail Trade (448) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About The Tuell Shop
The Tuell Shop is a retail trade company in Stilwell, Oklahoma, in business since 2021. It is owned by Chelsey Tuell. Its estimated annual revenue is about $1.7M, with roughly $179K of EBITDA. Its estimated business value is $357K (likely range $110K–$558K).
Common questions
- Who owns The Tuell Shop?
- The Tuell Shop is owned by Chelsey Tuell, according to public sources such as the company's website or filings.
- How much revenue does The Tuell Shop make?
- SeeBITDA estimates The Tuell Shop's annual revenue at about $1.7M (likely between $655K and $2.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is The Tuell Shop worth?
- About $357K, roughly 2× its estimated EBITDA of $179K, typical for a retail trade company its size. Likely range: $110K–$558K.
- When was The Tuell Shop founded?
- The Tuell Shop has been in business since 2021.