Explore OKC
How we got $544K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
Explore OKC runs guided tours of Oklahoma City, including a streetcar hop on/off tour, cowboy-themed tours and a Route 66 tour. It also offers step-on guide services for tour groups.
From the company's website. Industry: Travel Arrangement and Reservation Services.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Explore OKC this business | $1.7M | — |
| Destination Oklahoma Oklahoma City | $3.3M | 0.5 mi |
| D2b3 Luxury Stays Llc Oklahoma City | $1.7M | 0.8 mi |
| Travel Visa Pro Oklahoma City Oklahoma City | $3.3M | 0.8 mi |
| Visit Okc Oklahoma City | $1.7M | 0.8 mi |
| Emergency Expedited Passport Oklahoma City | $1.7M | 0.9 mi |
| I - 40 East OKC Oklahoma City | $1.7M | 1.3 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $544K |
| Multiple for this size and industry | 2.5× |
| Value range | $151K – $936K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Travel Arrangement and Reservation Services businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (13%). Treat these as a rough guide.
| Revenue range | $583K – $2.4M |
| EBITDA range | $76K – $312K |
| Industry (NAICS) | Travel Arrangement and Reservation Services (5615) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Explore OKC
Explore OKC is a travel arrangement and reservation services company in Oklahoma City, Oklahoma, in business since 2024. It is owned by Sarah Horton (Founder). Its estimated annual revenue is about $1.7M, with roughly $217K of EBITDA. Its estimated business value is $544K (likely range $151K–$936K).
Common questions
- Who owns Explore OKC?
- Explore OKC is owned by Sarah Horton (Founder), according to public sources such as the company's website or filings.
- How much revenue does Explore OKC make?
- SeeBITDA estimates Explore OKC's annual revenue at about $1.7M (likely between $583K and $2.4M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Explore OKC worth?
- About $544K, roughly 2.5× its estimated EBITDA of $217K, typical for a travel arrangement and reservation services company its size. Likely range: $151K–$936K.
- When was Explore OKC founded?
- Explore OKC has been in business since 2024.