Underground Printing Norman
How we got $776K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 25 years (since 2001)
From public records and the company's website, not a statement that it's for sale.
What they do
Underground Printing Norman is a custom apparel and promotional products business with a store on Buchanan Avenue in Norman, OK. It specializes in custom t-shirts, sweatshirts, hats, and more, using screen printing and embroidery with no order minimums.
From the company's website. Industry: Retail Trade.
Customers & suppliers
Possible customers nearby
The largest businesses within about 60 miles in the markets its website says it serves.
- OKLAHOMA BAPTIST UNIVERSITY · Shawnee, 30 mi · $76.0M
- SOUTHERN NAZARENE UNIVERSITY · Bethany, 23 mi · $72.1M
- OKLAHOMA CHRISTIAN UNIVERSITY, INC. - NONPROFIT (NO BUSINESS · Oklahoma City, 27 mi · $71.2M
- SANTA FE SOUTH SCHOOLS, INC. · Oklahoma City, 15 mi · $58.3M
- DOVE SCHOOLS INC. · Oklahoma City, 24 mi · $44.0M
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Underground Printing Norman this business | $3.4M | — |
| Rose's Produce Norman | $3.0M | 0.1 mi |
| Copelin Contract Furniture Norman | $4.2M | 0.1 mi |
| Lowe's Home Improvement Norman | $4.2M | 0.1 mi |
| Jems Of The Jungle Norman | $4.2M | 0.1 mi |
| Blazetray Norman | $3.0M | 0.1 mi |
| Smart Start Ignition Interlock Norman | $1.7M | 0.1 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $776K |
| Multiple for this size and industry | 2.4× |
| Value range | $239K – $1.2M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (10%). Treat these as a rough guide.
| Revenue range | $1.3M – $4.4M |
| EBITDA range | $125K – $421K |
| Industry (NAICS) | Retail Trade (448) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
People & advisors
Leadership
- JBJessica BeetsAssociate · Company website · source
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
2 locations
| 566 Buchanan | Norman | This listing |
| 566 Buchanan Ave | Norman | View |
Revenue, profit and value are for the whole company.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Underground Printing Norman
Underground Printing Norman is a retail trade company in Norman, Oklahoma, in business since 2001. Its estimated annual revenue is about $3.4M, with roughly $323K of EBITDA. Its estimated business value is $776K (likely range $239K–$1.2M). It has 2 locations.
Common questions
- Who owns Underground Printing Norman?
- The owner of Underground Printing Norman isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Underground Printing Norman make?
- SeeBITDA estimates Underground Printing Norman's annual revenue at about $3.4M (likely between $1.3M and $4.4M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Underground Printing Norman worth?
- About $776K, roughly 2.4× its estimated EBITDA of $323K, typical for a retail trade company its size. Likely range: $239K–$1.2M.
- When was Underground Printing Norman founded?
- Underground Printing Norman has been in business since 2001.