Denis The Jeweler
How we got $357K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 58 years (since 1968)
From public records and the company's website, not a statement that it's for sale.
What they do
Denis the Jeweler is a Stillwater, Oklahoma jeweler offering service and repair, diamonds, engagement rings, custom design, gemstones and appraisals. It describes itself as Stillwater's oldest family jeweler.
From the company's website. Industry: Jewelry Retailers.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Denis The Jeweler this business | $1.7M | — |
| Downtown Thrift Store, LLC. Guthrie | $2.1M | 26.0 mi |
| Jewelsmiths Edmond | $1.7M | 39.5 mi |
| Clothes Mentor Edmond, OK Edmond | $1.7M | 41.1 mi |
| JACKSON DIAMOND JEWELERS, INC. Enid · 3 employees | $2.0M | 49.9 mi |
| Journey Jewelers and Repair Moore | $1.7M | 58.9 mi |
| Helzberg Diamonds Moore | $5.1M | 59.9 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $357K |
| Multiple for this size and industry | 2× |
| Value range | $110K – $558K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Jewelry Retailers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.
| Revenue range | $656K – $2.2M |
| EBITDA range | $69K – $233K |
| Industry (NAICS) | Jewelry Retailers (458310) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
History & advisors
“Moving to Stillwater in 1968, the family business was established by providing more than a jewelry store.”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Denis The Jeweler
Denis The Jeweler is a family-owned jewelry retailers company in Stillwater, Oklahoma, in business since 1968. Its estimated annual revenue is about $1.7M, with roughly $179K of EBITDA. Its estimated business value is $357K (likely range $110K–$558K).
Common questions
- Who owns Denis The Jeweler?
- The owner of Denis The Jeweler isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Denis The Jeweler make?
- SeeBITDA estimates Denis The Jeweler's annual revenue at about $1.7M (likely between $656K and $2.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Denis The Jeweler worth?
- About $357K, roughly 2× its estimated EBITDA of $179K, typical for a jewelry retailers company its size. Likely range: $110K–$558K.
- When was Denis The Jeweler founded?
- Denis The Jeweler has been in business since 1968.