Fins For Grins
How we got $374K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
Fins For Grins is a freshwater fish store in Broken Arrow, Oklahoma, selling freshwater fish, plants, aquariums and supplies, and offering aquarium maintenance, custom aquarium design and installation, and commercial aquariums for homes and businesses.
From the company's website. Industry: Pet and Pet Supplies Retailers.
Customers & suppliers
Suppliers & brands
- Aquarium Co-Op · brand it sells or installs
- Juwel · brand it sells or installs
- Seachem · brand it sells or installs
- hygger · brand it sells or installs
- sera · brand it sells or installs
- Planet Aquariums · brand it sells or installs
- Glass Cages · brand it sells or installs
Possible customers nearby
The largest businesses within about 60 miles in the markets its website says it serves.
- SIMMONS HOMES, LLC · Owasso, 16 mi · $269.8M
- SHAW HOMES, INC. · Broken Arrow, 1 mi · $240.3M
- IRA M. GREEN CONSTRUCTION COMPANY · Claremore, 24 mi · $93.3M
- FOREST RIDGE DEVELOPMENT · Broken Arrow, 6 mi · $61.8M
- EXECUTIVE HOMES, LLC · Tulsa, 10 mi · $54.9M
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Fins For Grins this business | $2.1M | — |
| HollyWoof Paw Spa Broken Arrow | $2.1M | 0.0 mi |
| Jayne's Country Garden Broken Arrow | $2.1M | 0.4 mi |
| THE CIGAR BOX LLC Broken Arrow · 31 employees | $15.2M | 0.4 mi |
| OKind BA Medical Marijuna Dispensary Broken Arrow | $2.1M | 0.5 mi |
| Pottery World of Oklahoma Broken Arrow | $2.1M | 0.5 mi |
| Rosebuds Cannabis Co. Broken Arrow | $2.1M | 0.5 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $374K |
| Multiple for this size and industry | 2× |
| Value range | $117K – $613K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Pet and Pet Supplies Retailers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (9%). Treat these as a rough guide.
| Revenue range | $811K – $2.8M |
| EBITDA range | $73K – $255K |
| Industry (NAICS) | Pet and Pet Supplies Retailers (459910) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
History & advisors
“Fins For Grins is a locally owned freshwater aquarium store in Broken Arrow, Oklahoma, started in August 2023 and built around healthy fish, practical fishkeeping and straight answers.”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Fins For Grins
Fins For Grins is a pet and pet supplies retailers company in Broken Arrow, Oklahoma, in business since 2023. It is owned by Ray & Michelle. Its estimated annual revenue is about $2.1M, with roughly $187K of EBITDA. Its estimated business value is $374K (likely range $117K–$613K).
Common questions
- Who owns Fins For Grins?
- Fins For Grins is owned by Ray & Michelle, according to public sources such as the company's website or filings.
- How much revenue does Fins For Grins make?
- SeeBITDA estimates Fins For Grins's annual revenue at about $2.1M (likely between $811K and $2.8M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Fins For Grins worth?
- About $374K, roughly 2× its estimated EBITDA of $187K, typical for a pet and pet supplies retailers company its size. Likely range: $117K–$613K.
- When was Fins For Grins founded?
- Fins For Grins has been in business since 2023.