Marshall's Racing
How we got $3.0M
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Likely to sell
- In business 28 years (since 1998)
- Founder still runs it after 28 years
- No family successor named on its website
From public records and the company's website, not a statement that it's for sale.
What they do
Marshall's Racing is a motorcycle dealer and race shop in Stillwater, Oklahoma, selling Beta motorcycles and offering suspension, engine and racing parts and support for racers.
From the company's website. Industry: Car dealers.
Customers & suppliers
Customers
- Motoplayground Roots Tour · named on its website
Suppliers & brands
- Beta Motorcycles · brand it sells or installs
- Dunlop · brand it sells or installs
- Tamer · brand it sells or installs
- Dubya Wheels · brand it sells or installs
- Maxima · brand it sells or installs
- Freedom Financial · brand it sells or installs
- Honda of Troy · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Marshall's Racing this business | $22.5M | — |
| JEG POWERSPORTS, LLC Stillwater · 6 employees | $4.2M | 0.8 mi |
| VANGOUGH POWERSPORTS, LLC Stillwater · 10 employees | $6.6M | 2.1 mi |
| YAMAHA OF STILLWATER, LLC Stillwater · 14 employees | $15.1M | 3.9 mi |
| DEVINE DOZER & CONSTRUCTION LLC Stillwater · 8 employees | $8.2M | 6.4 mi |
| SWINFORD GROUP, LLC Morrison · 5 employees | $3.5M | 12.3 mi |
| MID AMERICA CYCLE LLC Edmond · 1 employees | $1.2M | 33.7 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $3.0M |
| Multiple for this size and industry | 3× |
| Value range | $347K – $6.7M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Motorcycle, ATV, and All Other Motor Vehicle Dealers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (4%). Treat these as a rough guide.
| Revenue range | $3.3M – $42.2M |
| EBITDA range | $145K – $1.9M |
| Industry (NAICS) | Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
History & advisors
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Marshall's Racing
Marshall's Racing is a car dealers company in Stillwater, Oklahoma, in business since 1998. It is owned by Marshall Plumb (President). Its estimated annual revenue is about $22.5M, with roughly $987K of EBITDA. Its estimated business value is $3.0M (likely range $347K–$6.7M).
Common questions
- Who owns Marshall's Racing?
- Marshall's Racing is owned by Marshall Plumb (President), according to public sources such as the company's website or filings.
- How much revenue does Marshall's Racing make?
- SeeBITDA estimates Marshall's Racing's annual revenue at about $22.5M (likely between $3.3M and $42.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Marshall's Racing worth?
- About $3.0M, roughly 3× its estimated EBITDA of $987K, typical for a car dealers company its size. Likely range: $347K–$6.7M.
- When was Marshall's Racing founded?
- Marshall's Racing has been in business since 1998.
- Is Marshall's Racing for sale?
- There's no public listing, but it shows signs that often come before a sale: in business 28 years (since 1998); founder still runs it after 28 years; no family successor named on its website.