Goodwill Outlet Store
How we got $374K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 90 years (since 1936)
From public records and the company's website, not a statement that it's for sale.
What they do
Goodwill Central Oklahoma is a nonprofit that helps Oklahomans overcome challenges to employment through free career services, training and jobs, and also runs commercial services such as janitorial work. It is funded by donations and store sales.
From the company's website. Industry: Retail Trade.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Goodwill Outlet Store this business | $2.1M | — |
| The Black Rose Emporium Oklahoma City | $2.1M | 0.2 mi |
| Oklahoma Cannabis Farmer's Market Oklahoma City | $1.5M | 0.2 mi |
| Public Market Antiques Oklahoma City | $2.1M | 0.2 mi |
| The Good, The Bad, and The Ugly Stuff Oklahoma City | $2.1M | 0.2 mi |
| Webb of Treasures Oklahoma City | $2.1M | 0.2 mi |
| Collective Vintage Treasures Oklahoma City | $2.1M | 0.2 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $374K |
| Multiple for this size and industry | 2× |
| Value range | $117K – $613K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (9%). Treat these as a rough guide.
| Revenue range | $811K – $2.8M |
| EBITDA range | $73K – $255K |
| Industry (NAICS) | Retail Trade (453) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
History & advisors
“Goodwill was founded in Oklahoma City in 1936 through the advocacy of journalist Edith Johnson.”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Goodwill Outlet Store
Goodwill Outlet Store is a retail trade company in Oklahoma City, Oklahoma, in business since 1936. It is owned by Will Lufburrow (President). Its estimated annual revenue is about $2.1M, with roughly $187K of EBITDA. Its estimated business value is $374K (likely range $117K–$613K).
Common questions
- Who owns Goodwill Outlet Store?
- Goodwill Outlet Store is owned by Will Lufburrow (President), according to public sources such as the company's website or filings.
- How much revenue does Goodwill Outlet Store make?
- SeeBITDA estimates Goodwill Outlet Store's annual revenue at about $2.1M (likely between $811K and $2.8M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Goodwill Outlet Store worth?
- About $374K, roughly 2× its estimated EBITDA of $187K, typical for a retail trade company its size. Likely range: $117K–$613K.
- When was Goodwill Outlet Store founded?
- Goodwill Outlet Store has been in business since 1936.