SeeBITDAOklahoma

Pannell Associates Sales Company

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers
  • 5411 S 101ST EAST AVE, Tulsa, OK
  • Since 1977
Estimated valueMedium confidence
$2.3M
$1.2Mlikely range$3.2M
About 3.6× its yearly profit, typical for a company this size in its industry.
Revenue
$8.7M
a year
Profit (EBITDA)
$642K
7% of revenue
Employees
8
reported in 2020
Travis Pannell
Principal · source
Some signs of a sale
pannellassociates.comLinkedIn
Contact
Find Travis Pannell on RocketReach Request removal or correction

How we got $2.3M

Based on its 8 employees and its payroll, both reported for PPP in 2020 and brought up to date.

8 employees × $881K each$7.0M
PPP payroll ÷ payroll's usual share of revenue$8.3M
Shown toward the top of its range×1.14
Revenue$8.7M
× 7% profit margin$642K
× 3.6 sale multiple = value$2.3M

· Own this business? Correct these figures

What we know

PPP loan, 2020
No 401(k) filing
No reported financials
Company website
Owner named

Signs of a sale Some signs of a sale

  • In business 49 years (since 1977)
  • Family in the business (Amber Pannell, Operations/Customer Service, OKC Office)

From public records and the company's website, not a statement that it's for sale.

What they do

Pannell Associates is an independent manufacturer's representative in business since 1977 that exclusively represents plumbing fixture, drainage, mechanical and specialty manufacturers, serving commercial, institutional, municipal and residential building construction and retrofit markets.

Products & services
Plumbing fixturesInformation and education for the products we representInventory management and control assistanceDesign assistance and sizing for facilities and applicationCommercial quotations and product proposalsPhone based and on-site product support and assistanceProject startup for select products/manufacturersShipping and will call for select products from our OK Based Facilities
Markets served
CommercialInstitutionalMunicipalResidentialArchitects, Interior Designers, EngineersWholesale DistributorsPlumbing and Mechanical ContractorsPlumbing and Mechanical Inspectors
Service area
OklahomaArkansas

From the company's website. Industry: Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers.

Customers & suppliers

Possible customers nearby

The largest businesses within about 60 miles in the markets its website says it serves.

Engineering & architecture

Estimated value over time

▲ 46% since 2020
$0$1.3M$2.7M20202026

Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
PANNELL ASSOCIATES SALES COMPANY
this business
$8.7M$642K—
MAGIC REFRIGERATION CO
Tulsa · 8 employees
$6.5M$478K0.1 mi
TEMPLE ENTERPRISES OF TULSA INC.
Tulsa · 19 employees
$19.8M$1.4M0.1 mi
HILTI CARIBE LLC
Tulsa
$6.8M$503K1.1 mi
GREEN COUNTRY WATER AND AIR, LLC
Broken Arrow · 2 employees
$2.1M$190K2.1 mi
APPLIED EQUIPMENT SALES
Tulsa · 2 employees
$3.0M$250K2.2 mi
ARCHITECTURAL STONE INTERNATIONAL LLC
Tulsa · 2 employees
$2.3M$209K2.4 mi

The full calculation

Employees reported to the SBA8
Revenue from headcount (employees × revenue per employee for companies this size)$7.0M
Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size)$8.3M
Estimate: the two combined (geometric mean)$8.7M
EBITDA margin (industry, adjusted for size)7%
EBITDA = revenue × margin$642K

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$2.3M
Multiple for this size and industry3.6×
Value range$1.2M – $3.2M
Revenue range$5.7M – $10.0M
EBITDA range$423K – $732K
Industry (NAICS)Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology

People & advisors

Founded 1977
“In business since 1977, Pannell Associates exclusively represents premier plumbing fixture, drainage, mechanical and specialty manufactures.”

Leadership

  • TP
    Travis Pannell, CPMR
    Principal · Company website · source
  • SB
    Sarah Bailey
    Vice Principal / A&D, Showrooms · Company website · source
  • LB
    Landon Brace
    Outside Sales, Central Oklahoma · Company website · source
  • WF
    Wayne France
    Pump Specialist, Inside Sales · Company website · source
  • DN
    Drake Nunley
    Quote Specialist · Company website · source
  • JB
    Julie Breeckner
    Inside Sales, Tulsa Office · Company website · source
  • AP
    Amber Pannell
    Operations/Customer Service, OKC Office · Company website · source
  • AT
    Alexis Townsend
    Warehouse Manager, OKC Office · Company website · source
  • CP
    Carter Pannell, CPMR
    Advisory Board Director · Company website · source
  • SP
    Sheila Pannell
    Advisory Board Member · Company website · source

Advisors

  • BankingBank of America, National AssociationPPP / SBA lender

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Banking relationships

Bank of America, National Association
PPP 2020, PPP 2021
All 1,034 borrowers →

From PPP and SBA loan records, which name the bank but not the individual banker.

PPP loans

ApprovedDrawAmountForgivenJobsLender
5/1/2020first$102K$102K8Bank of America, National Association
1/29/2021second$107K$108K8Bank of America, National Association

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Pannell Associates Sales Company

Pannell Associates Sales Company is a plumbing and heating equipment and supplies (hydronics) merchant wholesalers company in Tulsa, Oklahoma, in business since 1977. It is owned by Travis Pannell (Principal). Its estimated annual revenue is about $8.7M, with roughly $642K of EBITDA. It has about 8 employees. Its estimated business value is $2.3M (likely range $1.2M–$3.2M).

Common questions

Who owns Pannell Associates Sales Company?
Pannell Associates Sales Company is owned by Travis Pannell (Principal), according to public sources such as the company's website or filings.
How much revenue does Pannell Associates Sales Company make?
SeeBITDA estimates Pannell Associates Sales Company's annual revenue at about $8.7M (likely between $5.7M and $10.0M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Pannell Associates Sales Company worth?
About $2.3M, roughly 3.6× its estimated EBITDA of $642K, typical for a plumbing and heating equipment and supplies (hydronics) merchant wholesalers company its size. Likely range: $1.2M–$3.2M.
How many employees does Pannell Associates Sales Company have?
About 8, as reported on its PPP loan.
When was Pannell Associates Sales Company founded?
Pannell Associates Sales Company has been in business since 1977.