SeeBITDAOklahoma

Peoples Electric Cooperative

Electric Power Distribution
Estimated valueMedium confidence
$145.8M
$76.7Mlikely range$199.5M
About 7.5× its yearly profit, typical for a company this size in its industry.
Revenue
$227.1M
a year
Profit (EBITDA)
$19.4M
9% of revenue
Employees
130
reported in 2021
Leadership
Randy J. Ethridge
Executive Vice President & General Manager · source · confirmed by 2 sources
Some signs of a sale
  • John W. Hudson
    Manager of Operations · Web search
  • Maranda Babb
    Signs company filings · Form 5500 (2025)
Owner-run. We haven't found a manager besides the owner. Buyers usually pay less when a business depends on its owner.

How we got $145.8M

Based on its 130 employees and its payroll, both reported for PPP in 2021 and brought up to date.

130 employees × $1.9M each$241.9M
PPP payroll ÷ payroll's usual share of revenue$164.0M
Shown toward the top of its range×1.14
Revenue$227.1M
× 9% profit margin$19.4M
× 7.5 sale multiple = value$145.8M

· Own this business? Correct these figures

What we know

PPP loan, 2021
401(k) filing, 2025
No reported financials
Company website
Owner named
Trucking registration (FMCSA)

Signs of a sale Some signs of a sale

  • In business 28 years (since 1998)

From public records and the company's website, not a statement that it's for sale.

What they do

People's Electric Cooperative is an electric utility in Ada, OK that provides electric service, new construction connections, and related services to its members.

Products & services
Start ServiceNew ConstructionIdle ServicesSecurity LightsMeterTree TrimmingSurge ProtectionEnergy SavingsRebatesLoad ManagementRenewable Energy SystemsOutage Reporting
Markets served
ResidentialBusiness/Commercial
Service area
Ada, OK
Certifications
Treeline USA

From the company's website. Industry: Electric Power Distribution.

Estimated value over time

▲ 173% since 2020
$0$83.8M$167.7M2020202120222023202420252026

Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.

Employees over time

▼ 5% since 2021
0100200202020212022202320242025130124
401(k) / retirement-plan participantsEmployees reported for PPP
Show as table
YearSourceEmployeesEst. revenueEst. EBITDA
2021PPP loan130$134.3M$11.5M
2020Form 550070$72.3M$6.2M
2021Form 550077$79.6M$6.8M
2022Form 550088$90.9M$7.8M
2023Form 5500124$128.1M$11.0M
2024Form 5500119$123.0M$10.5M
2025Form 5500124$128.1M$11.0M

Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
PEOPLES ELECTRIC COOPERATIVE
this business
$227.1M$19.4M—
JACKFORK RESOURCES INC
Ada · 1 employees
$872K$126K2.5 mi
KENNY AND KRISTI HAYES LLP
Ada · 2 employees
$1.2M$181K3.6 mi
BLUEFOR ENERGY SERVICES
Coalgate · 5 employees
$9.5M$1.0M26.9 mi
LANDMARK ENERGY, LLC
Seminole · 15 employees
$29.2M$2.9M30.1 mi
DNT ELECTRICAL SOLUTIONS
Davis · 3 employees
$5.1M$610K37.5 mi
CANADIAN VALLEY ELECTRIC COOPERATIVE, INC.
Seminole · 73 employees
$81.9M$7.0M40.7 mi

The full calculation

Employees reported to the SBA130
Revenue from headcount (employees × revenue per employee for companies this size)$241.9M
Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size)$164.0M
Estimate: the two combined (geometric mean)$227.1M
EBITDA margin (industry, adjusted for size)9%
EBITDA = revenue × margin$19.4M

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$145.8M
Multiple for this size and industry7.5×
Value range$76.7M – $199.5M
Revenue range$149.4M – $258.9M
EBITDA range$12.8M – $22.2M
Industry (NAICS)Electric Power Distribution (221122)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology

History & advisors

Advisors

  • BankingVision BankPPP / SBA lender

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Banking relationships

Vision Bank
PPP 2021
All 487 borrowers →

From PPP and SBA loan records, which name the bank but not the individual banker.

PPP loans

ApprovedDrawAmountForgivenJobsLender
3/25/2021first$1.5M$1.5M130Vision Bank

Public records

LinkedIn company page
Size as the company lists it
Employees—
DOT motor carrier
USDOT 763198
Trucks (power units)39
Drivers39
Miles (2024)610,000
Registered with DOT1998

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Peoples Electric Cooperative

Peoples Electric Cooperative is an electric power distribution company in Ada, Oklahoma, in business since 1998. It is owned by Randy J. Ethridge (Executive Vice President & General Manager). Its estimated annual revenue is about $227.1M, with roughly $19.4M of EBITDA. It has about 124 employees. Its estimated business value is $145.8M (likely range $76.7M–$199.5M).

Common questions

Who owns Peoples Electric Cooperative?
Peoples Electric Cooperative is owned by Randy J. Ethridge (Executive Vice President & General Manager), according to public sources such as the company's website or filings.
How much revenue does Peoples Electric Cooperative make?
SeeBITDA estimates Peoples Electric Cooperative's annual revenue at about $227.1M (likely between $149.4M and $258.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Peoples Electric Cooperative worth?
About $145.8M, roughly 7.5× its estimated EBITDA of $19.4M, typical for a electric power distribution company its size. Likely range: $76.7M–$199.5M.
How many employees does Peoples Electric Cooperative have?
About 124, from its 2025 retirement-plan filing.
When was Peoples Electric Cooperative founded?
Peoples Electric Cooperative has been in business since 1998.