Petra Industries, LLC
How we got $282.7M
Based on its 240 employees and its payroll, both reported for PPP in 2020 and brought up to date.
Estimated value over time
▲ 21% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Employees over time
▼ 32% since 2020Show as table
| Year | Source | Employees | Est. revenue |
|---|---|---|---|
| 2020 | PPP loan | 240 | $181.1M |
| 2020 | Form 5500 | 238 | $179.6M |
| 2021 | Form 5500 | 283 | $213.5M |
| 2022 | Form 5500 | 197 | $148.6M |
| 2023 | Form 5500 | 194 | $146.4M |
| 2024 | Form 5500 | 163 | $123.0M |
Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.
What we know
Signs of a sale Some signs of a sale
- In business 36 years (since 1990)
- Headcount down 42% since 2021 (retirement plan filings)
From public records and the company's website, not a statement that it's for sale.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| PETRA INDUSTRIES, LLC this business | $567.6M | — |
| SELA PRODUCTS, LLC Edmond · 4 employees | $5.9M | 0.0 mi |
| RALPH Edmond · 5 employees | $7.0M | 0.5 mi |
| LIFESTYLES STORES INC. Edmond · 38 employees | $34.6M | 0.8 mi |
| CENTRAL VACUUM SYSTEMS, INC Edmond · 2 employees | $2.7M | 1.6 mi |
| ABLE TELEPHONE SYSTEMS INC Edmond · 1 employees | $1.0M | 2.3 mi |
| BETTERPOWER INC. Oklahoma City · 6 employees | $7.8M | 4.6 mi |
The full calculation
| Employees reported to the SBA | 240 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $750.2M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $330.3M |
| Estimate: the two combined (geometric mean) | $567.6M |
| EBITDA margin (industry, adjusted for size) | 6% |
| EBITDA = revenue × margin | $34.9M |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $282.7M |
| Multiple for this size and industry | 8.1× |
| Value range | $148.8M – $386.8M |
| Revenue range | $373.3M – $647.1M |
| EBITDA range | $23.0M – $39.8M |
| Industry (NAICS) | Other Electronic Parts and Equipment Merchant Wholesalers (423690) |
Low confidence: the employee-based and payroll-based estimates differ by more than 2×.
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
History & advisors
Advisors
- AccountingHogan Taylor LLPAudits its 401(k) plan (2024 filing)
- BankingU.S. Bank, National AssociationPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| U.S. Bank, National Association PPP 2020 | All 46 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/14/2020 | first | $2.4M | 240 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Petra Industries, LLC
Petra Industries, LLC is an other electronic parts and equipment merchant wholesalers company in Edmond, Oklahoma, in business since 1990. It is owned by Landon West (Key Principal). Its estimated annual revenue is about $567.6M, with roughly $34.9M of EBITDA. It has about 163 employees. Its estimated business value is $282.7M (likely range $148.8M–$386.8M).
Common questions
- Who owns Petra Industries, LLC?
- Petra Industries, LLC is owned by Landon West (Key Principal), according to public sources such as the company's website or filings.
- How much revenue does Petra Industries, LLC make?
- SeeBITDA estimates Petra Industries, LLC's annual revenue at about $567.6M (likely between $373.3M and $647.1M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Petra Industries, LLC worth?
- About $282.7M, roughly 8.1× its estimated EBITDA of $34.9M, typical for a other electronic parts and equipment merchant wholesalers company its size. Likely range: $148.8M–$386.8M.
- How many employees does Petra Industries, LLC have?
- About 163, from its 2024 retirement-plan filing.
- When was Petra Industries, LLC founded?
- Petra Industries, LLC has been in business since 1990.