SeeBITDAOklahoma

Pleasant Pools Supply Corporation

  • 9324 S SHIELDS BLVD, Moore, OK
  • Since 1978
  • Family-owned, 3rd generation
  • NAICS 238990
Estimated valueMedium confidence
$967K
$509Klikely range$1.3M
About 2.3× its yearly profit, typical for a company this size in its industry.
Revenue
$4.0M
a year
Profit (EBITDA)
$421K
11% of revenue
Employees
10
reported in 2020
Leadership
Howard Fleming
Owner · source
Some signs of a sale

How we got $967K

Based on its 10 employees and its payroll, both reported for PPP in 2020 and brought up to date.

10 employees × $350K each$3.5M
PPP payroll ÷ payroll's usual share of revenue$3.5M
Shown toward the top of its range×1.14
Revenue$4.0M
× 11% profit margin$421K
× 2.3 sale multiple = value$967K

· Own this business? Correct these figures

Estimated value over time

▲ 23% since 2020
$0$556K$1.1M20202026

Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.

What we know

PPP loan, 2020
No 401(k) filing
No reported financials
Company website
Owner named

Signs of a sale Some signs of a sale

  • In business 48 years (since 1978)

From public records and the company's website, not a statement that it's for sale.

What they do

Pleasant Pools & Spas is a family-owned pool builder in the Oklahoma City metro and Stillwater, designing and building custom pools and spas and handling renovations and pool care for homeowners.

Products & services
Custom ConcreteVinyl LinerFiberglassSpasRenovationsOpenings & closingsWeekly maintenanceEquipment & repairsFree water testingChlorine & salt systemsBaquacilBalance & specialty chemicals
Service area
Oklahoma City metroStillwaterMooreNorth OKCOklahoma
Certifications
Factory-trained technicians

From the company's website. Industry: Fencing, siding & exterior.

Customers & suppliers

Suppliers & brands

  • Latham · brand it sells or installs
  • Poolwerx · brand it sells or installs
  • Lyon Financial · brand it sells or installs
  • HFS Financial · brand it sells or installs
  • LightStream · brand it sells or installs

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
PLEASANT POOLS SUPPLY CORPORATION
this business
$4.0M$421K—
RANDY JONES AND BOY CONSTRUCTION, LLC
Oklahoma City · 13 employees
$5.4M$569K0.9 mi
BARTON BOLT & SUPPLY LLC
Moore · 5 employees
$2.1M$249K1.0 mi
THOMAS MECHANICAL CONTRACTORS INC
Moore · 4 employees
$1.2M$150K1.0 mi
N STYLE POOL / CONCRETE LLC
Moore · 9 employees
$3.7M$425K1.0 mi
N STYLE POOLS/CONCRETE
Moore · 20 employees
$9.0M$835K1.0 mi
BULLSEYE FENCE COMPANY, LLC
Moore · 3 employees
$1.2M$150K1.4 mi

The full calculation

Employees reported to the SBA10
Revenue from headcount (employees × revenue per employee for companies this size)$3.5M
Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size)$3.5M
Estimate: the two combined (geometric mean)$4.0M
EBITDA margin (industry, adjusted for size)11%
EBITDA = revenue × margin$421K

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$967K
Multiple for this size and industry2.3×
Value range$509K – $1.3M
Revenue range$2.6M – $4.5M
EBITDA range$277K – $479K
Industry (NAICS)All Other Specialty Trade Contractors (238990)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology

History & advisors

Founded 1978 by Tedd and Howard FlemingFamily-owned · 3rd generation
“Tedd and Howard Fleming started building pools when gas was 63 cents a gallon.”

Advisors

  • BankingFirst Fidelity BankPPP / SBA lender

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Banking relationships

First Fidelity Bank
PPP 2020
All 940 borrowers →

From PPP and SBA loan records, which name the bank but not the individual banker.

PPP loans

ApprovedDrawAmountForgivenJobsLender
4/10/2020first$90K$91K10First Fidelity Bank

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Pleasant Pools Supply Corporation

Pleasant Pools Supply Corporation is a family-owned fencing, siding & exterior company in Moore, Oklahoma, in business since 1978. It is owned by Howard Fleming. Its estimated annual revenue is about $4.0M, with roughly $421K of EBITDA. It has about 10 employees. Its estimated business value is $967K (likely range $509K–$1.3M).

Common questions

Who owns Pleasant Pools Supply Corporation?
Pleasant Pools Supply Corporation is owned by Howard Fleming, according to public sources such as the company's website or filings.
How much revenue does Pleasant Pools Supply Corporation make?
SeeBITDA estimates Pleasant Pools Supply Corporation's annual revenue at about $4.0M (likely between $2.6M and $4.5M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Pleasant Pools Supply Corporation worth?
About $967K, roughly 2.3× its estimated EBITDA of $421K, typical for a fencing, siding & exterior company its size. Likely range: $509K–$1.3M.
How many employees does Pleasant Pools Supply Corporation have?
About 10, as reported on its PPP loan.
When was Pleasant Pools Supply Corporation founded?
Pleasant Pools Supply Corporation has been in business since 1978.