Plenty Mercantile
How we got $1.5M
Based on 17 employees reported for PPP in 2020, grown 8% a year since.
Estimated value over time
▲ 103% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
What we know
What they do
Plenty Mercantile is a lifestyle and gift store in Oklahoma City focused on sustainable, eco-friendly, and locally sourced products, also offering an attached event venue, an online gift shop, and a wholesale line for retailers.
From the company's website. Industry: Retail Trade.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| PLENTY MERCANTILE this business | $8.3M | — |
| SCOTT AND DAVIS LLC Oklahoma City · 5 employees | $2.4M | 0.1 mi |
| BARKEEP LLC Oklahoma City · 1 employees | $489K | 0.5 mi |
| DONE BY DESIGN,INC Oklahoma City · 1 employees | $489K | 0.9 mi |
| SHIRLEY BRIMBERRY INC. Oklahoma City · 4 employees | $2.0M | 1.6 mi |
| THE HOUSE OF CLAY INC Oklahoma City · 2 employees | $978K | 1.9 mi |
| WARREN RAMSEY, INC Oklahoma City · 4 employees | $2.0M | 2.4 mi |
Ranges & sources
| Revenue range | $6.2M – $10.8M |
| EBITDA range | $376K – $652K |
| Industry (NAICS) | Retail Trade (442299) |
| Value range | $903K – $2.3M |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
History & advisors
“Building on Traci's idea, Brittney wrote the business plan for Plenty her final semester at Oklahoma State University in 2012.”
Advisors
- BankingRCB BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| RCB Bank PPP 2020, PPP 2021 | All 1,690 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/12/2020 | first | $69K | 17 |
| 2/8/2021 | second | $69K | 17 |
2 locations
| 807 N BROADWAY AVE | Oklahoma City | This listing |
| 1466 S Bryant Ave | Edmond | View |
Revenue, EBITDA and value are for the whole company.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Plenty Mercantile
Plenty Mercantile is a family-owned retail trade company in Oklahoma City, Oklahoma, in business since 2012. It is owned by Brittney Matlock and Traci Walton (Co-owner). Its estimated annual revenue is about $8.3M, with roughly $502K of EBITDA. It has about 17 employees. Its estimated business value is $1.5M (likely range $903K–$2.3M). It has 2 locations.
Common questions
- Who owns Plenty Mercantile?
- Plenty Mercantile is owned by Brittney Matlock and Traci Walton (Co-owner), according to public sources such as the company's website or filings.
- How much revenue does Plenty Mercantile make?
- SeeBITDA estimates Plenty Mercantile's annual revenue at about $8.3M (likely between $6.2M and $10.8M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Plenty Mercantile worth?
- About $1.5M, roughly 3× its estimated EBITDA of $502K, typical for a retail trade company its size. Likely range: $903K–$2.3M.
- How many employees does Plenty Mercantile have?
- About 17, as reported on its PPP loan.
- When was Plenty Mercantile founded?
- Plenty Mercantile has been in business since 2012.