Pr Fitness Equipment, Inc.
How we got $797K
Based on its 7 employees and its payroll, both reported for PPP in 2020 and brought up to date.
Estimated value over time
▲ 59% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
What we know
Signs of a sale Unlikely to sell soon
- In business 17 years (since 2009)
From public records and the company's website, not a statement that it's for sale.
What they do
PR Fitness Equipment Inc is a fitness equipment provider in Edmond, Oklahoma, offering premium fitness gear with delivery, installation, maintenance and repair services. It describes itself as the leading provider of premium fitness gear in Oklahoma and surrounding states.
From the company's website. Industry: Retail Trade.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| PR FITNESS EQUIPMENT, INC. this business | $3.2M | — |
| FIRST AID SERVICES & SUPPLY, LLC. Oklahoma City · 7 employees | $3.4M | 1.1 mi |
| GRAND OIL AND GAS LLC Edmond · 1 employees | $1.2M | 1.2 mi |
| THE SANFORD TAG AGENCY INC. Edmond · 10 employees | $3.3M | 1.6 mi |
| NORTHWEST OIL & GAS EXPLORATION, LLC Edmond · 5 employees | $4.6M | 2.0 mi |
| CHARACTER TALES LLC Edmond · 2 employees | $730K | 2.2 mi |
| ESSENTIAL FAMILIES LLC Edmond · 7 employees | $3.0M | 2.8 mi |
The full calculation
| Employees reported to the SBA | 7 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $2.4M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $3.2M |
| Estimate: the two combined (geometric mean) | $3.2M |
| EBITDA margin (industry, adjusted for size) | 11% |
| EBITDA = revenue × margin | $332K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $797K |
| Multiple for this size and industry | 2.4× |
| Value range | $419K – $1.1M |
| Revenue range | $2.1M – $3.6M |
| EBITDA range | $218K – $378K |
| Industry (NAICS) | Retail Trade (454390) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
History & advisors
Advisors
- BankingFidelity Bank, National AssociationPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Fidelity Bank, National Association PPP 2020 | All 161 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/8/2020 | first | $51K | 7 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Pr Fitness Equipment, Inc.
Pr Fitness Equipment, Inc. is a retail trade company in Edmond, Oklahoma, in business since 2009. It is owned by Robin Goff. Its estimated annual revenue is about $3.2M, with roughly $332K of EBITDA. It has about 7 employees. Its estimated business value is $797K (likely range $419K–$1.1M).
Common questions
- Who owns Pr Fitness Equipment, Inc.?
- Pr Fitness Equipment, Inc. is owned by Robin Goff, according to public sources such as the company's website or filings.
- How much revenue does Pr Fitness Equipment, Inc. make?
- SeeBITDA estimates Pr Fitness Equipment, Inc.'s annual revenue at about $3.2M (likely between $2.1M and $3.6M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Pr Fitness Equipment, Inc. worth?
- About $797K, roughly 2.4× its estimated EBITDA of $332K, typical for a retail trade company its size. Likely range: $419K–$1.1M.
- How many employees does Pr Fitness Equipment, Inc. have?
- About 7, as reported on its PPP loan.
- When was Pr Fitness Equipment, Inc. founded?
- Pr Fitness Equipment, Inc. has been in business since 2009.