R.v. General Store, Inc.
How we got $4.0M
Based on its 30 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Estimated value over time
▲ 41% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| R.V. GENERAL STORE, INC. this business | $27.3M | — |
| JUSTICE GOLF CAR CO,, INC Moore · 31 employees | $28.6M | 6.4 mi |
| BRIAN DAVIS ATV, INC Oklahoma City · 3 employees | $3.5M | 6.8 mi |
| SBTE LLC Norman · 12 employees | $13.6M | 7.2 mi |
| INNOVATIVE CYCLESPORTS LLC Moore · 5 employees | $4.0M | 7.3 mi |
| TERRY'S TRAILERS INC Oklahoma City · 3 employees | $3.3M | 7.3 mi |
| OKLAHOMA RV CENTER, LLC Moore · 19 employees | $17.3M | 7.5 mi |
The full calculation
| Employees reported to the SBA | 30 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $23.3M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $24.6M |
| Estimate: the two combined (geometric mean) | $27.3M |
| EBITDA margin (industry, adjusted for size) | 4% |
| EBITDA = revenue × margin | $1.1M |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $4.0M |
| Multiple for this size and industry | 3.6× |
| Value range | $2.1M – $5.5M |
| Revenue range | $18.0M – $31.1M |
| EBITDA range | $735K – $1.3M |
| Industry (NAICS) | Recreational Vehicle Dealers (441210) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
Advisors
- BankingFirst Fidelity BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| First Fidelity Bank PPP 2020 | All 940 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/8/2020 | first | $341K | 30 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About R.v. General Store, Inc.
R.v. General Store, Inc. is a car dealers company in Newcastle, Oklahoma. It is owned by Barry Bender, Darrin Abel and Brian Yarnell (Co-owners). Its estimated annual revenue is about $27.3M, with roughly $1.1M of EBITDA. It has about 30 employees. Its estimated business value is $4.0M (likely range $2.1M–$5.5M).
Common questions
- Who owns R.v. General Store, Inc.?
- R.v. General Store, Inc. is owned by Barry Bender, Darrin Abel and Brian Yarnell (Co-owners), according to public sources such as the company's website or filings.
- How much revenue does R.v. General Store, Inc. make?
- SeeBITDA estimates R.v. General Store, Inc.'s annual revenue at about $27.3M (likely between $18.0M and $31.1M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is R.v. General Store, Inc. worth?
- About $4.0M, roughly 3.6× its estimated EBITDA of $1.1M, typical for a car dealers company its size. Likely range: $2.1M–$5.5M.
- How many employees does R.v. General Store, Inc. have?
- About 30, as reported on its PPP loan.