Red Coyote, LLC
How we got $3.9M
Based on its 27 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Unlikely to sell soon
- In business 17 years (since 2009)
From public records and the company's website, not a statement that it's for sale.
What they do
Red Coyote Running and Fitness is a running and fitness retail store in the Oklahoma City metro, offering shoes and gear, free slow-motion video gait analysis, and training programs for runners of all levels.
From the company's website. Industry: Retail Trade.
Customers & suppliers
Customers
- Girls on the Run · named on its website
- Cleats for Kids · named on its website
Suppliers & brands
- Saucony · brand it sells or installs
- Altra · brand it sells or installs
- Brooks · brand it sells or installs
- COOP Aleworks · brand it sells or installs
Estimated value over time
▲ 32% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Employees over time
▼ 30% since 2020Show as table
| Year | Source | Employees | Est. revenue |
|---|---|---|---|
| 2020 | PPP loan | 27 | $8.1M |
| 2020 | Form 5500 | 15 | $4.5M |
| 2021 | Form 5500 | 13 | $3.9M |
| 2022 | Form 5500 | 14 | $4.2M |
| 2023 | Form 5500 | 17 | $5.1M |
| 2024 | Form 5500 | 19 | $5.7M |
Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| RED COYOTE, LLC this business | $12.2M | — |
| 737 DUCK CALLS LLC Nichols Hills · 2 employees | $1.6M | 0.9 mi |
| WHEELER DEALER BICYCLE SHOP, LLC Oklahoma City · 4 employees | $3.2M | 1.8 mi |
| INTER-CITY VIOLIN STUDIOS, LLC Oklahoma City · 9 employees | $2.7M | 2.0 mi |
| DATO, LLC Oklahoma City · 7 employees | $1.4M | 2.6 mi |
| GEAR EXCHANGE LLC Oklahoma City · 1 employees | $586K | 2.9 mi |
| ZURSTERS LLC Oklahoma City · 5 employees | $2.5M | 3.5 mi |
The full calculation
| Employees reported to the SBA | 27 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $12.2M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $9.3M |
| Estimate: the two combined (geometric mean) | $12.2M |
| EBITDA margin (industry, adjusted for size) | 9% |
| EBITDA = revenue × margin | $1.1M |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $3.9M |
| Multiple for this size and industry | 3.6× |
| Value range | $2.1M – $5.3M |
| Revenue range | $8.0M – $13.9M |
| EBITDA range | $714K – $1.2M |
| Industry (NAICS) | Retail Trade (451110) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
History & advisors
“Red Coyote Running and Fitness was founded to actively promote a healthy lifestyle in the Oklahoma City and surrounding communities.”
Advisors
- BankingBancFirstPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| BancFirst PPP 2020, PPP 2021 | All 7,048 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/7/2020 | first | $138K | 13 |
| 1/30/2021 | second | $135K | 27 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Red Coyote, LLC
Red Coyote, LLC is a retail trade company in Oklahoma City, Oklahoma, in business since 2009. It is owned by Jon Beck (Co-owner). Its estimated annual revenue is about $12.2M, with roughly $1.1M of EBITDA. It has about 19 employees. Its estimated business value is $3.9M (likely range $2.1M–$5.3M).
Common questions
- Who owns Red Coyote, LLC?
- Red Coyote, LLC is owned by Jon Beck (Co-owner), according to public sources such as the company's website or filings.
- How much revenue does Red Coyote, LLC make?
- SeeBITDA estimates Red Coyote, LLC's annual revenue at about $12.2M (likely between $8.0M and $13.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Red Coyote, LLC worth?
- About $3.9M, roughly 3.6× its estimated EBITDA of $1.1M, typical for a retail trade company its size. Likely range: $2.1M–$5.3M.
- How many employees does Red Coyote, LLC have?
- About 19, from its 2024 retirement-plan filing.
- When was Red Coyote, LLC founded?
- Red Coyote, LLC has been in business since 2009.