Reliable Refrigeration Company
- Kathlene BassTeam member; provides support behind the scenes · Company website
- Craig BassTeam member; carries forward the family's commitment to qual · Company website
How we got $272K
Based on its 4 employees and its payroll, both reported for PPP in 2020 and brought up to date.
Estimated value over time
▲ 36% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
What we know
Signs of a sale Likely to sell
- In business 88 years (since 1938)
- Founder still runs it after 88 years
- Family in the business (Kathlene Bass, Team member; provides support behind the scenes)
From public records and the company's website, not a statement that it's for sale.
What they do
Reliable Refrigeration Co. is a family owned and operated company that provides HVAC and commercial refrigeration services, serving Norman and surrounding areas since 1971.
From the company's website. Industry: Plumbing, heating & air.
Customers & suppliers
Suppliers & brands
- Honeywell · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| RELIABLE REFRIGERATION COMPANY this business | $971K | — |
| Lennox Stores (Parts Plus) Norman | $1.9M | 0.1 mi |
| KUENY ELECTRIC, LLC, DBA MR. ELECTRIC OF CENTRAL OKLAHOMA Norman · 6 employees | $1.6M | 0.1 mi |
| BOB USRY AND SONS INC Norman · 14 employees | $4.3M | 0.2 mi |
| OTO AUDIO/VISUAL LLC Norman · 2 employees | $485K | 0.3 mi |
| MILLSAP ELECTRIC, INC. Norman · 12 employees | $4.9M | 0.6 mi |
| 405 EQUIPMENT LLC Norman · 4 employees | $1.9M | 0.8 mi |
Ranges & sources
| Revenue range | $639K – $1.1M |
| EBITDA range | $89K – $155K |
| Industry (NAICS) | Plumbing, Heating, and Air-Conditioning Contractors (238220) |
| Value range | $143K – $372K |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
History & advisors
“Reliable has proudly served our community since 1938, and as a family - owned and operated business since 1971, our roots run deep.”
Advisors
- BankingArvest BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Arvest Bank PPP 2020, PPP 2021 | All 5,114 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/27/2020 | first | $21K | 4 |
| 1/20/2021 | second | $21K | 4 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Reliable Refrigeration Company
Reliable Refrigeration Company is a family-owned plumbing, heating & air company in Norman, Oklahoma, in business since 1938. It is owned by Alton Bass (Founder). Its estimated annual revenue is about $971K, with roughly $136K of EBITDA. It has about 4 employees. Its estimated business value is $272K (likely range $143K–$372K).
Common questions
- Who owns Reliable Refrigeration Company?
- Reliable Refrigeration Company is owned by Alton Bass (Founder), according to public sources such as the company's website or filings.
- How much revenue does Reliable Refrigeration Company make?
- SeeBITDA estimates Reliable Refrigeration Company's annual revenue at about $971K (likely between $639K and $1.1M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Reliable Refrigeration Company worth?
- About $272K, roughly 2× its estimated EBITDA of $136K, typical for a plumbing, heating & air company its size. Likely range: $143K–$372K.
- How many employees does Reliable Refrigeration Company have?
- About 4, as reported on its PPP loan.
- When was Reliable Refrigeration Company founded?
- Reliable Refrigeration Company has been in business since 1938.
- Is Reliable Refrigeration Company for sale?
- There's no public listing, but it shows signs that often come before a sale: in business 88 years (since 1938); founder still runs it after 88 years; family in the business (kathlene bass, team member; provides support behind the scenes).