Reynolds Ford of OKC, Inc
How we got $14.0M
Based on its 98 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Estimated value over time
▲ 19% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| REYNOLDS FORD OF OKC, INC this business | $89.1M | — |
| Cavender Ford Oklahoma City | $9.1M | 0.0 mi |
| BOB MOORE NW, LLC Oklahoma City · 23 employees | $26.5M | 0.1 mi |
| BOB MOORE PONTIAC BUICK GMC, LLC Oklahoma City · 39 employees | $51.6M | 0.1 mi |
| Just Buy with Ty Edmond | $9.1M | 0.1 mi |
| BOB MOORE DODGE CHRYSLER JEEP, LLC Oklahoma City · 25 employees | $36.5M | 0.2 mi |
| AJ Autoremarketing Oklahoma City | $9.1M | 0.5 mi |
The full calculation
| Employees reported to the SBA | 98 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $91.6M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $86.7M |
| Estimate: the two combined (geometric mean) | $89.1M |
| EBITDA margin (industry, adjusted for size) | 4% |
| EBITDA = revenue × margin | $3.2M |
Brought up to date: prices are 10% higher than in the benchmark's year and Oklahoma employment in this industry has fallen 4% since 2020, both included above.
| Estimated value = EBITDA × typical sale multiple | $14.0M |
| Multiple for this size and industry | 4.4× |
| Value range | $8.4M – $21.9M |
| Revenue range | $66.8M – $115.8M |
| EBITDA range | $2.4M – $4.1M |
| Industry (NAICS) | New Car Dealers (441110) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
Advisors
- BankingArmstrong BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Armstrong Bank PPP 2020 | All 1,355 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/4/2020 | first | $1.0M | 98 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Reynolds Ford of OKC, Inc
Reynolds Ford of OKC, Inc is a car dealers company in Oklahoma City, Oklahoma. It is owned by Dale Daniels. Its estimated annual revenue is about $89.1M, with roughly $3.2M of EBITDA. It has about 98 employees. Its estimated business value is $14.0M (likely range $8.4M–$21.9M).
Common questions
- Who owns Reynolds Ford of OKC, Inc?
- Reynolds Ford of OKC, Inc is owned by Dale Daniels, according to public sources such as the company's website or filings.
- How much revenue does Reynolds Ford of OKC, Inc make?
- SeeBITDA estimates Reynolds Ford of OKC, Inc's annual revenue at about $89.1M (likely between $66.8M and $115.8M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Reynolds Ford of OKC, Inc worth?
- About $14.0M, roughly 4.4× its estimated EBITDA of $3.2M, typical for a car dealers company its size. Likely range: $8.4M–$21.9M.
- How many employees does Reynolds Ford of OKC, Inc have?
- About 98, as reported on its PPP loan.