SeeBITDAOklahoma

Rings Etc. LLC

Retail Trade
  • 225 S BROADWAY, Edmond, OK
  • Since 1979
  • Family-owned
  • NAICS 448310
Estimated valueMedium confidence
$439K
$231Klikely range$601K
About 2× its yearly profit, typical for a company this size in its industry.
Revenue
$2.3M
a year
Profit (EBITDA)
$220K
10% of revenue
Employees
4
reported in 2020
Leadership
Roger Boulware
Owner · source
Some signs of a sale

How we got $439K

Based on its 4 employees and its payroll, both reported for PPP in 2020 and brought up to date.

4 employees × $486K each$1.9M
PPP payroll ÷ payroll's usual share of revenue$2.1M
Shown toward the top of its range×1.14
Revenue$2.3M
× 10% profit margin$220K
× 2 sale multiple = value$439K

· Own this business? Correct these figures

Estimated value over time

▲ 15% since 2020
$0$253K$505K20202026

Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.

What we know

PPP loan, 2020
No 401(k) filing
No reported financials
Company website
Owner named

Signs of a sale Some signs of a sale

  • In business 47 years (since 1979)

From public records and the company's website, not a statement that it's for sale.

What they do

Rings Etc. is a family-owned fine jewelry business in Edmond, Oklahoma, offering custom one-of-a-kind jewelry creation, repair services, and jewelry buying and appraisal since 1979.

Products & services
Engagement RingsDiamond BandsBraceletsEarringsEstate JewelryGemstone JewelryMens jewelryNecklaceCustom one-of-a-kind jewelryBullionGift wrapping

From the company's website. Industry: Retail Trade.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
RINGS ETC. LLC
this business
$2.3M$220K—
FIELDS JEWELRY, INC.
Edmond · 6 employees
$2.6M$251K0.2 mi
ZFK QUAIL LLC
Oklahoma City · 3 employees
$1.7M$164K5.2 mi
VALERIE NAIFEH FINE JEWELRY LLC
Nichols Hills · 15 employees
$11.3M$860K8.4 mi
MITCHENER FARRAND FINE JEWELRY, INC.
Oklahoma City · 9 employees
$6.1M$527K8.4 mi
PHOENIX INDUSTRIES LLC
Oklahoma City · 3 employees
$1.8M$170K9.2 mi
R & R MANUFACTURING, INC
Oklahoma City · 3 employees
$1.6M$155K9.3 mi

The full calculation

Employees reported to the SBA4
Revenue from headcount (employees × revenue per employee for companies this size)$1.9M
Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size)$2.1M
Estimate: the two combined (geometric mean)$2.3M
EBITDA margin (industry, adjusted for size)10%
EBITDA = revenue × margin$220K

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$439K
Multiple for this size and industry2×
Value range$231K – $601K
Revenue range$1.5M – $2.6M
EBITDA range$145K – $250K
Industry (NAICS)Retail Trade (448310)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: approximate sector default. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology

History & advisors

Founded 1979Family-owned
“We have been in business since 1979.”

Advisors

  • BankingLegacy BankPPP / SBA lender

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Banking relationships

Legacy Bank
PPP 2020
All 727 borrowers →

From PPP and SBA loan records, which name the bank but not the individual banker.

PPP loans

ApprovedDrawAmountForgivenJobsLender
4/10/2020first$24K$24K4Legacy Bank

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Rings Etc. LLC

Rings Etc. LLC is a family-owned retail trade company in Edmond, Oklahoma, in business since 1979. It is owned by Roger Boulware. Its estimated annual revenue is about $2.3M, with roughly $220K of EBITDA. It has about 4 employees. Its estimated business value is $439K (likely range $231K–$601K).

Common questions

Who owns Rings Etc. LLC?
Rings Etc. LLC is owned by Roger Boulware, according to public sources such as the company's website or filings.
How much revenue does Rings Etc. LLC make?
SeeBITDA estimates Rings Etc. LLC's annual revenue at about $2.3M (likely between $1.5M and $2.6M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Rings Etc. LLC worth?
About $439K, roughly 2× its estimated EBITDA of $220K, typical for a retail trade company its size. Likely range: $231K–$601K.
How many employees does Rings Etc. LLC have?
About 4, as reported on its PPP loan.
When was Rings Etc. LLC founded?
Rings Etc. LLC has been in business since 1979.