Rochelle Ruth Inc
How we got $287K
Based on its 6 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Estimated value over time
▲ 33% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| ROCHELLE RUTH INC this business | $2.1M | — |
| BALDWIN INVESTMENT GROUP, LLC Henryetta · 9 employees | $3.5M | 1.3 mi |
| GARY ENTERPRISES INC. Eufaula · 8 employees | $2.6M | 24.6 mi |
| GLN INC Checotah · 65 employees | $21.0M | 26.7 mi |
| CAMPBELL'S COUNTY STORE LLC Checotah · 2 employees | $1.2M | 30.7 mi |
| J-WEEZEE'S LLC Holdenville · 12 employees | $3.0M | 32.9 mi |
| GIBBS, LLC Holdenville · 19 employees | $5.2M | 33.0 mi |
The full calculation
| Employees reported to the SBA | 6 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $2.4M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $1.5M |
| Estimate: the two combined (geometric mean) | $2.1M |
| EBITDA margin (industry, adjusted for size) | 7% |
| EBITDA = revenue × margin | $144K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $287K |
| Multiple for this size and industry | 2× |
| Value range | $151K – $393K |
| Revenue range | $1.4M – $2.4M |
| EBITDA range | $94K – $164K |
| Industry (NAICS) | Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
History & advisors
Advisors
- BankingAmerican Exchange BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| American Exchange Bank PPP 2020 | All 42 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/14/2020 | first | $15K | 6 |
About Rochelle Ruth Inc
Rochelle Ruth Inc is a supermarkets and other grocery retailers (except convenience retailers) company in Henryetta, Oklahoma. Its estimated annual revenue is about $2.1M, with roughly $144K of EBITDA. It has about 6 employees. Its estimated business value is $287K (likely range $151K–$393K).
Common questions
- Who owns Rochelle Ruth Inc?
- The owner of Rochelle Ruth Inc isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Rochelle Ruth Inc make?
- SeeBITDA estimates Rochelle Ruth Inc's annual revenue at about $2.1M (likely between $1.4M and $2.4M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Rochelle Ruth Inc worth?
- About $287K, roughly 2× its estimated EBITDA of $144K, typical for a supermarkets and other grocery retailers (except convenience retailers) company its size. Likely range: $151K–$393K.
- How many employees does Rochelle Ruth Inc have?
- About 6, as reported on its PPP loan.