Rustic Cuff LLC
How we got $26.9M
Based on its 90 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Unlikely to sell soon
- In business 15 years (since 2011)
From public records and the company's website, not a statement that it's for sale.
What they do
Rustic Cuff is a company that sells bracelets (cuffs) and jewelry, founded in 2011 around the idea that hope can be a daily reminder. It offers a monthly cuff subscription club and personalized designs.
From the company's website. Industry: Jewelry and Silverware Manufacturing.
Estimated value over time
▲ 7% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| RUSTIC CUFF LLC this business | $40.9M | — |
| BIG SHOT LLC Tulsa · 3 employees | $1.3M | 2.0 mi |
| JERRY SWANSON SALES CO Tulsa · 5 employees | $1.1M | 2.0 mi |
| S.M SADLER INC Tulsa · 2 employees | $723K | 2.2 mi |
| SPORTS SIGNS INC Tulsa · 3 employees | $640K | 2.5 mi |
| LEKTRON LED TECHNOLOGIES, LLC Tulsa · 45 employees | $12.6M | 2.7 mi |
| ONYX IMAGING CORPORATION Tulsa · 13 employees | $3.5M | 2.8 mi |
The full calculation
| Employees reported to the SBA | 90 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $37.6M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $34.2M |
| Estimate: the two combined (geometric mean) | $40.9M |
| EBITDA margin (industry, adjusted for size) | 11% |
| EBITDA = revenue × margin | $4.6M |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $26.9M |
| Multiple for this size and industry | 5.8× |
| Value range | $14.1M – $36.8M |
| Revenue range | $26.9M – $46.6M |
| EBITDA range | $3.0M – $5.3M |
| Industry (NAICS) | Jewelry and Silverware Manufacturing (339910) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
“In 2011, she transformed a creative hobby into a nationally recognized brand.”
Advisors
- BankingFirst Bank of OwassoPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| First Bank of Owasso PPP 2020, PPP 2021 | All 426 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/3/2020 | first | $838K | 76 |
| 4/3/2020 | first | $124K | 15 |
| 1/16/2021 | second | $826K | 90 |
| 1/16/2021 | second | $124K | 90 |
3 locations
| 5202 S HARVARD AVE | Tulsa | This listing |
| 1325 E 15th St #104 | Tulsa | View |
| 7890 E 106th Pl S #7 | Tulsa | View |
Revenue, profit and value are for the whole company.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Rustic Cuff LLC
Rustic Cuff LLC is a jewelry and silverware manufacturing company in Tulsa, Oklahoma, in business since 2011. It is owned by Jill Donovan (Founder). Its estimated annual revenue is about $40.9M, with roughly $4.6M of EBITDA. It has about 90 employees. Its estimated business value is $26.9M (likely range $14.1M–$36.8M). It has 3 locations.
Common questions
- Who owns Rustic Cuff LLC?
- Rustic Cuff LLC is owned by Jill Donovan (Founder), according to public sources such as the company's website or filings.
- How much revenue does Rustic Cuff LLC make?
- SeeBITDA estimates Rustic Cuff LLC's annual revenue at about $40.9M (likely between $26.9M and $46.6M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Rustic Cuff LLC worth?
- About $26.9M, roughly 5.8× its estimated EBITDA of $4.6M, typical for a jewelry and silverware manufacturing company its size. Likely range: $14.1M–$36.8M.
- How many employees does Rustic Cuff LLC have?
- About 90, as reported on its PPP loan.
- When was Rustic Cuff LLC founded?
- Rustic Cuff LLC has been in business since 2011.