SeeBITDAOklahoma

Seminole Ford-Mercury, Inc

Federal contractor
Estimated valueMedium confidence
$11.4M
$6.0Mlikely range$15.6M
About 4.4× its yearly profit, typical for a company this size in its industry.
Revenue
$63.2M
a year
Profit (EBITDA)
$2.6M
4% of revenue
Employees
41
reported in 2020
Leadership
Roy Sisco
Owner · source
Unlikely to sell soon

How we got $11.4M

Based on its 41 employees and its payroll, both reported for PPP in 2020 and brought up to date.

41 employees × $1.3M each$52.3M
PPP payroll ÷ payroll's usual share of revenue$58.7M
Shown toward the top of its range×1.14
Revenue$63.2M
× 4% profit margin$2.6M
× 4.4 sale multiple = value$11.4M

· Own this business? Correct these figures

Estimated value over time

▲ 19% since 2020
$0$6.8M$13.6M202020242026

Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.

Employees over time

▲ 2% since 2020
02550202020244142
401(k) / retirement-plan participantsEmployees reported for PPP
Show as table
YearSourceEmployeesEst. revenueEst. EBITDA
2020PPP loan41$40.0M$1.6M
2024Form 550042$41.0M$1.7M

Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.

What we know

PPP loan, 2020
401(k) filing, 2024
No reported financials
Company website
Owner named
Federal contracts

Signs of a sale Unlikely to sell soon

  • In business 19 years (since 2007)

From public records and the company's website, not a statement that it's for sale.

What they do

Seminole Ford is a Ford dealership in Seminole, OK selling new and used Ford cars and trucks, with financing, service, and parts support for drivers in Seminole and nearby towns.

Products & services
New Ford vehiclesUsed and pre-owned vehiclesCertified Pre-Owned Ford vehiclesFinancing solutionsTrade-inService and maintenanceOil changes and fluid servicesBrake inspections and repairsTire rotations and replacementsBattery testing and replacementGenuine Ford parts and accessoriesMobile Service
Service area
Seminole, OKHoldenvilleWewokaPragueShawnee, OK
Certifications
Certified Pre-Owned Ford vehiclesCertified technicians

From the company's website. Industry: Car dealers.

Ownership & transactions

  • Recapitalization from Tanenbaum Equity Partners · Dec 2000
    A 2000 Journal Record city bits item lists Seminole Ford-Mercury among businesses in a recapitalization, noting Tanenbaum Equity Partners completed a $450 million deal, though the snippet does not clearly tie the deal to this dealership.
    Source

Customers & suppliers

Customers

  • Department of the Air Force · federal contracts $47K

Suppliers & brands

  • Ford · brand it sells or installs
  • Buick · brand it sells or installs
  • Chevrolet · brand it sells or installs

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
SEMINOLE FORD-MERCURY, INC
this business
$63.2M$2.6M—
Bob Surface
Seminole
$22.5M$987K0.0 mi
Seminole Auto Sales
Seminole
$22.5M$987K0.2 mi
Seminole Chevrolet GMC Parts
Seminole
$22.5M$987K0.5 mi
SEMINOLE AUTOMOTIVE GROUP, INC.
Seminole · 23 employees
$33.9M$1.4M0.5 mi
S-1 AUTO SERVICES INC
Seminole · 4 employees
$4.3M$217K5.2 mi
The Chicken Coop Auction Service - Watson’s Auction
Maud
$22.5M$987K9.6 mi

The full calculation

Employees reported to the SBA41
Revenue from headcount (employees × revenue per employee for companies this size)$52.3M
Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size)$58.7M
Estimate: the two combined (geometric mean)$63.2M
EBITDA margin (industry, adjusted for size)4%
EBITDA = revenue × margin$2.6M

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$11.4M
Multiple for this size and industry4.4×
Value range$6.0M – $15.6M
Revenue range$41.6M – $72.0M
EBITDA range$1.7M – $2.9M
Industry (NAICS)New Car Dealers (441110)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology

History & advisors

Advisors

  • BankingBancFirstPPP / SBA lender

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Banking relationships

BancFirst
PPP 2020
All 7,048 borrowers →

From PPP and SBA loan records, which name the bank but not the individual banker.

PPP loans

ApprovedDrawAmountForgivenJobsLender
4/11/2020first$518K$521K41BancFirst

Public records

Federal contracts
Small business
Total, recent years$47K
FY2025$47K

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Seminole Ford-Mercury, Inc

Seminole Ford-Mercury, Inc is a car dealers company in Seminole, Oklahoma, in business since 2007. It is owned by Roy Sisco. Its estimated annual revenue is about $63.2M, with roughly $2.6M of EBITDA. It has about 42 employees. Its estimated business value is $11.4M (likely range $6.0M–$15.6M).

Common questions

Who owns Seminole Ford-Mercury, Inc?
Seminole Ford-Mercury, Inc is owned by Roy Sisco, according to public sources such as the company's website or filings.
How much revenue does Seminole Ford-Mercury, Inc make?
SeeBITDA estimates Seminole Ford-Mercury, Inc's annual revenue at about $63.2M (likely between $41.6M and $72.0M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Seminole Ford-Mercury, Inc worth?
About $11.4M, roughly 4.4× its estimated EBITDA of $2.6M, typical for a car dealers company its size. Likely range: $6.0M–$15.6M.
How many employees does Seminole Ford-Mercury, Inc have?
About 42, from its 2024 retirement-plan filing.
When was Seminole Ford-Mercury, Inc founded?
Seminole Ford-Mercury, Inc has been in business since 2007.