Serenity Now, Inc.
How we got $139K
Based on its 1 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Unlikely to sell soon
- In business 19 years (since 2007)
From public records and the company's website, not a statement that it's for sale.
Estimated value over time
▲ 27% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| SERENITY NOW, INC. this business | $287K | — |
| 2ND AVE SPA & SALON LLC Guthrie · 1 employees | $204K | 0.0 mi |
| Supercuts Guthrie | $440K | 0.1 mi |
| Venus Nails Guthrie | $440K | 0.1 mi |
| The Leather Shop Guthrie | $440K | 0.2 mi |
| Mary's Nails & Spa Guthrie | $440K | 0.4 mi |
| SmartStyle Guthrie | $440K | 0.5 mi |
The full calculation
| Employees reported to the SBA | 1 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $171K |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $369K |
| Estimate: the two combined (geometric mean) | $287K |
| EBITDA margin (industry, adjusted for size) | 23% |
| EBITDA = revenue × margin | $66K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $139K |
| Multiple for this size and industry | 2.1× |
| Value range | $73K – $190K |
| Revenue range | $189K – $327K |
| EBITDA range | $43K – $75K |
| Industry (NAICS) | Other Personal Care Services (812199) |
Low confidence: the employee-based and payroll-based estimates differ by more than 2×.
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
Advisors
- BankingBancFirstPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| BancFirst PPP 2020 | All 7,048 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/8/2020 | first | $11K | 1 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Serenity Now, Inc.
Serenity Now, Inc. is a hair & beauty salons company in Guthrie, Oklahoma, in business since 2007. Its estimated annual revenue is about $287K, with roughly $66K of EBITDA. It has about 1 employees. Its estimated business value is $139K (likely range $73K–$190K).
Common questions
- Who owns Serenity Now, Inc.?
- The owner of Serenity Now, Inc. isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Serenity Now, Inc. make?
- SeeBITDA estimates Serenity Now, Inc.'s annual revenue at about $287K (likely between $189K and $327K), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Serenity Now, Inc. worth?
- About $139K, roughly 2.1× its estimated EBITDA of $66K, typical for a hair & beauty salons company its size. Likely range: $73K–$190K.
- How many employees does Serenity Now, Inc. have?
- About 1, as reported on its PPP loan.
- When was Serenity Now, Inc. founded?
- Serenity Now, Inc. has been in business since 2007.