Sooo Lilly Exclusive Cosmetics
How we got $217K
Based on 2 employees reported for PPP in 2020, grown at the industry's Oklahoma rate since.
What we know
Signs of a sale Unlikely to sell soon
- In business 21 years (since 2005)
From public records and the company's website, not a statement that it's for sale.
What they do
Sooo Lilly Exclusive Cosmetics offers cosmetics services, including bridal packages and special occasion sessions, with in-studio and on-site options.
From the company's website. Industry: Retail Trade.
Estimated value over time
▲ 57% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| SOOO LILLY EXCLUSIVE COSMETICS this business | $1.3M | — |
| TGD, LLC Oklahoma City · 73 employees | $30.0M | 0.2 mi |
| THRIFTY PHARMACY CO III, INC. Oklahoma City · 26 employees | $12.8M | 0.8 mi |
| HEAR AGAIN HEARING AID LAB, LLC Oklahoma City · 5 employees | $2.2M | 1.1 mi |
| MERIDIAN PHARMACY MANAGEMENT, INC. Oklahoma City · 10 employees | $8.3M | 1.2 mi |
| RAVENONE Oklahoma City · 1 employees | $655K | 1.9 mi |
| PHYSICIANS CONTACT LENS AND OPTICAL, INC. Oklahoma City · 2 employees | $1.2M | 2.1 mi |
The full calculation
| Employees reported to the SBA | 2 |
| Industry revenue per employee | $300K |
| Revenue = employees × revenue per employee | $1.3M |
| EBITDA margin (industry, adjusted for size) | 8% |
| EBITDA = revenue × margin | $109K |
| Cross-check: revenue implied by PPP payroll | $86K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $217K |
| Multiple for this size and industry | 2× |
| Value range | $103K – $308K |
| Revenue range | $775K – $1.6M |
| EBITDA range | $64K – $129K |
| Industry (NAICS) | Retail Trade (446120) |
Low confidence: the employee-based and payroll-based estimates differ by more than 2×.
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
Advisors
- BankingCeltic Bank Corporation, Square Capital, LLCPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Celtic Bank Corporation PPP 2020 | All 206 borrowers → |
| Square Capital, LLC PPP 2021 | All 112 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 5/12/2020 | first | $1K | 1 |
| 2/19/2021 | second | $1K | 2 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Sooo Lilly Exclusive Cosmetics
Sooo Lilly Exclusive Cosmetics is a retail trade company in Oklahoma City, Oklahoma, in business since 2005. It is owned by Lilly Stone. Its estimated annual revenue is about $1.3M, with roughly $109K of EBITDA. It has about 2 employees. Its estimated business value is $217K (likely range $103K–$308K).
Common questions
- Who owns Sooo Lilly Exclusive Cosmetics?
- Sooo Lilly Exclusive Cosmetics is owned by Lilly Stone, according to public sources such as the company's website or filings.
- How much revenue does Sooo Lilly Exclusive Cosmetics make?
- SeeBITDA estimates Sooo Lilly Exclusive Cosmetics's annual revenue at about $1.3M (likely between $775K and $1.6M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Sooo Lilly Exclusive Cosmetics worth?
- About $217K, roughly 2× its estimated EBITDA of $109K, typical for a retail trade company its size. Likely range: $103K–$308K.
- How many employees does Sooo Lilly Exclusive Cosmetics have?
- About 2, as reported on its PPP loan.
- When was Sooo Lilly Exclusive Cosmetics founded?
- Sooo Lilly Exclusive Cosmetics has been in business since 2005.