Southern Agriculture
How we got $12.0M
Based on its 99 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Unlikely to sell soon
- In business 23 years (since 2003)
From public records and the company's website, not a statement that it's for sale.
What they do
Southern Agriculture is a pet supply retailer with stores in Tulsa, Owasso and Broken Arrow, Oklahoma, selling pet foods, accessories, and gifts and offering low-cost vaccination clinics and veterinary services.
From the company's website. Industry: Retail Trade.
Customers & suppliers
Suppliers & brands
- Royal Canin · brand it sells or installs
- Carolina Pet Company · brand it sells or installs
- Foggy Dog · brand it sells or installs
- Hello Doggie · brand it sells or installs
- Dharma Dog Karma Cat · brand it sells or installs
- Zoo Med · brand it sells or installs
- Hikari · brand it sells or installs
- API · brand it sells or installs
- Tetra · brand it sells or installs
- Hagen Pet Products · brand it sells or installs
- New Life · brand it sells or installs
- Ocean Nutrition · brand it sells or installs
- Purina · brand it sells or installs
- K & H Pet Products · brand it sells or installs
- Travel Cat · brand it sells or installs
Estimated value over time
▲ 32% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| SOUTHERN AGRICULTURE this business | $40.2M | — |
| DEXCHANGE INC Tulsa · 12 employees | $6.0M | 0.2 mi |
| FOGUE AND BATES TOBACCONIST, INC Tulsa · 7 employees | $2.9M | 0.2 mi |
| HIGH GRAVITY HOME BREWING SUPL Tulsa · 4 employees | $3.0M | 0.9 mi |
| SAS FRAGRANCES INC Tulsa · 4 employees | $2.9M | 1.0 mi |
| HKP, LLC. Tulsa · 9 employees | $4.2M | 1.0 mi |
| FEET UNLIMITED, INC. Tulsa · 3 employees | $1.3M | 1.0 mi |
The full calculation
| Employees reported to the SBA | 99 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $33.3M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $37.3M |
| Estimate: the two combined (geometric mean) | $40.2M |
| EBITDA margin (industry, adjusted for size) | 7% |
| EBITDA = revenue × margin | $2.7M |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $12.0M |
| Multiple for this size and industry | 4.4× |
| Value range | $6.3M – $16.4M |
| Revenue range | $26.4M – $45.8M |
| EBITDA range | $1.8M – $3.1M |
| Industry (NAICS) | Retail Trade (453910) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
Advisors
- BankingArvest BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Arvest Bank PPP 2020 | All 5,114 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/7/2020 | first | $613K | 99 |
6 locations
| 6501 E 71ST ST | Tulsa | This listing |
| 1034 E Lansing St | Broken Arrow | View |
| 1746 S Elm Pl | Broken Arrow | View |
| 9255 N Owasso Expy | Owasso | View |
| 2610 S Harvard Ave | Tulsa | View |
| 7836 S Olympia Ave | Tulsa | View |
Revenue, profit and value are for the whole company.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Southern Agriculture
Southern Agriculture is a retail trade company in Tulsa, Oklahoma, in business since 2003. It is owned by Robbie Hicks (President). Its estimated annual revenue is about $40.2M, with roughly $2.7M of EBITDA. It has about 99 employees. Its estimated business value is $12.0M (likely range $6.3M–$16.4M). It has 6 locations.
Common questions
- Who owns Southern Agriculture?
- Southern Agriculture is owned by Robbie Hicks (President), according to public sources such as the company's website or filings.
- How much revenue does Southern Agriculture make?
- SeeBITDA estimates Southern Agriculture's annual revenue at about $40.2M (likely between $26.4M and $45.8M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Southern Agriculture worth?
- About $12.0M, roughly 4.4× its estimated EBITDA of $2.7M, typical for a retail trade company its size. Likely range: $6.3M–$16.4M.
- How many employees does Southern Agriculture have?
- About 99, as reported on its PPP loan.
- When was Southern Agriculture founded?
- Southern Agriculture has been in business since 2003.