Southern Hardlines, Inc.
How we got $5.3M
Based on its 42 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Estimated value over time
▲ 41% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| SOUTHERN HARDLINES, INC. this business | $16.4M | — |
| HALL BUILDING PRODUCTS, INC Lawton · 28 employees | $16.9M | 0.3 mi |
| MID-AMERICA LUMBER INC Lawton · 8 employees | $4.9M | 1.2 mi |
| GREAT PLAINS OVERHEAD DOOR, INC Lawton · 9 employees | $3.5M | 1.3 mi |
| CACHE ROAD GLASS COMPANY INC. Lawton · 6 employees | $2.7M | 1.8 mi |
| JESSE COBB'S CARPET CENTER INC Lawton · 2 employees | $762K | 2.2 mi |
| DAVECO ENTERPRISES LLC Lawton · 4 employees | $2.8M | 2.3 mi |
The full calculation
| Employees reported to the SBA | 42 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $14.5M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $14.4M |
| Estimate: the two combined (geometric mean) | $16.4M |
| EBITDA margin (industry, adjusted for size) | 9% |
| EBITDA = revenue × margin | $1.5M |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $5.3M |
| Multiple for this size and industry | 3.6× |
| Value range | $2.8M – $7.2M |
| Revenue range | $10.8M – $18.7M |
| EBITDA range | $963K – $1.7M |
| Industry (NAICS) | Building material and supplies dealers (444130) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
Advisors
- BankingSovereign BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Sovereign Bank PPP 2020 | All 304 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/15/2020 | first | $231K | 42 |
About Southern Hardlines, Inc.
Southern Hardlines, Inc. is a building material and supplies dealers company in Lawton, Oklahoma. Its estimated annual revenue is about $16.4M, with roughly $1.5M of EBITDA. It has about 42 employees. Its estimated business value is $5.3M (likely range $2.8M–$7.2M).
Common questions
- Who owns Southern Hardlines, Inc.?
- The owner of Southern Hardlines, Inc. isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Southern Hardlines, Inc. make?
- SeeBITDA estimates Southern Hardlines, Inc.'s annual revenue at about $16.4M (likely between $10.8M and $18.7M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Southern Hardlines, Inc. worth?
- About $5.3M, roughly 3.6× its estimated EBITDA of $1.5M, typical for a building material and supplies dealers company its size. Likely range: $2.8M–$7.2M.
- How many employees does Southern Hardlines, Inc. have?
- About 42, as reported on its PPP loan.