Sterling Broadcasting LLC
How we got $840K
Based on its 6 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
What they do
Sterling Broadcasting LLC operates the Ponca Post news site and radio stations including 1047 The Bull and WBBZ Radio, News Talk 1230, with local news, sports, weather, and community events.
From the company's website. Industry: Information.
Customers & suppliers
Suppliers & brands
- Skyrocket Radio · brand it sells or installs
- Weatherology · brand it sells or installs
Estimated value over time
▼ 7% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| STERLING BROADCASTING LLC this business | $1.4M | — |
| TEAM RADIO, LLC Ponca City · 13 employees | $3.7M | 1.0 mi |
| THE LOVE STATION Ponca City · 28 employees | $1.9M | 5.8 mi |
| GET LLC Blackwell · 9 employees | $3.5M | 14.2 mi |
| KOSU CARE OF OKLAHOMA STATE UNIVERSITY Stillwater · 17 employees | $4.6M | 39.6 mi |
| HUNZIKER BROADCASTING, INC Stillwater · 1 employees | $319K | 40.3 mi |
The full calculation
| Employees reported to the SBA | 6 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $1.4M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $1.1M |
| Estimate: the two combined (geometric mean) | $1.4M |
| EBITDA margin (industry, adjusted for size) | 20% |
| EBITDA = revenue × margin | $280K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $840K |
| Multiple for this size and industry | 3× |
| Value range | $442K – $1.1M |
| Revenue range | $935K – $1.6M |
| EBITDA range | $184K – $319K |
| Industry (NAICS) | Information (515112) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
Leadership
- LJLyman JamesOperations Manager · Company website · source
- BCBrian CunninghamTraffic Manager · Company website · source
- BBBig Ben WelchAccount Executive · Company website · source
- TSTonya SnowAccount Executive · Company website · source
Advisors
- BankingEquity BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Equity Bank PPP 2020, PPP 2021 | All 375 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/14/2020 | first | $38K | 5 |
| 1/21/2021 | second | $40K | 6 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Sterling Broadcasting LLC
Sterling Broadcasting LLC is an information company in Ponca City, Oklahoma, in business since 2013. It is owned by Steve Lungren (President/General Manager). Its estimated annual revenue is about $1.4M, with roughly $280K of EBITDA. It has about 6 employees. Its estimated business value is $840K (likely range $442K–$1.1M).
Common questions
- Who owns Sterling Broadcasting LLC?
- Sterling Broadcasting LLC is owned by Steve Lungren (President/General Manager), according to public sources such as the company's website or filings.
- How much revenue does Sterling Broadcasting LLC make?
- SeeBITDA estimates Sterling Broadcasting LLC's annual revenue at about $1.4M (likely between $935K and $1.6M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Sterling Broadcasting LLC worth?
- About $840K, roughly 3× its estimated EBITDA of $280K, typical for a information company its size. Likely range: $442K–$1.1M.
- How many employees does Sterling Broadcasting LLC have?
- About 6, as reported on its PPP loan.
- When was Sterling Broadcasting LLC founded?
- Sterling Broadcasting LLC has been in business since 2013.