Stonehouse Marketing Services, L.L.C.
How we got $16.9M
Based on its 93 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Unlikely to sell soon
- In business 31 years (since 1995)
- Family in the business (Jeff Tucker, President)
From public records and the company's website, not a statement that it's for sale.
What they do
StoneHouse Marketing Services offers printing and marketing solutions, including gift cards, healthcare and insurance cards, direct mail, large format and digital printing, and data services for businesses.
From the company's website. Industry: Consulting.
Customers & suppliers
Suppliers & brands
- Blackhawk Network · brand it sells or installs
- InComm · brand it sells or installs
Possible customers nearby
The largest businesses within about 60 miles in the markets its website says it serves.
- COMPSOURCE MUTUAL INSURANCE COMPANY · Oklahoma City, 17 mi · $137.6M
- CLAIMS MANAGEMENT RESOURCES · Oklahoma City, 16 mi · $84.4M
- NIEMANN AND ASSOCIATES, LLC · Oklahoma City, 22 mi · $64.6M
- NATIONAL STUDENT SERVICES, INC. · Stillwater, 63 mi · $38.5M
- KIRK FUQUA INSURANCE AGENCY INC · Edmond, 28 mi · $20.1M
Estimated value over time
▲ 68% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| STONEHOUSE MARKETING SERVICES, L.L.C. this business | $22.9M | — |
| DAVID ROBERTS CONSULTING, LLC Norman | $18.4M | 0.8 mi |
| EVH CONSULTING, LLC Norman · 1 employees | $390K | 1.0 mi |
| KRH CONSULTING LLC Norman · 1 employees | $658K | 1.0 mi |
| BITNESS LABS LLC Norman · 2 employees | $908K | 1.1 mi |
| ALLIANCE MEDICAL CONSULTING, LLC Norman · 30 employees | $10.6M | 1.4 mi |
| CC ENVIRONMENTAL LLC Norman · 7 employees | $3.0M | 1.5 mi |
The full calculation
| Employees reported to the SBA | 93 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $25.5M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $15.9M |
| Estimate: the two combined (geometric mean) | $22.9M |
| EBITDA margin (industry, adjusted for size) | 13% |
| EBITDA = revenue × margin | $3.1M |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $16.9M |
| Multiple for this size and industry | 5.5× |
| Value range | $8.9M – $23.1M |
| Revenue range | $15.1M – $26.1M |
| EBITDA range | $2.0M – $3.5M |
| Industry (NAICS) | Marketing Consulting Services (541613) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
“StoneHouse was co-founded in 1995 by Ron and Diane Tucker as a manufacturer of Teslin® laminated cards and key tags used in retail loyalty marketing programs.”
Leadership
- KMKrista MooreVice President Account Management · Company website · source
- JTJeff TuckerPresident · Company website · source
- MUMichael UpdegraveSenior Vice President Global Sales · Company website · source
- CACarl AstifanVice President National Accounts · Company website · source
- RTRon TuckerCo-Founder · Company website · source
Advisors
- BankingArmstrong BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Armstrong Bank PPP 2020, PPP 2021 | All 1,355 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/3/2020 | first | $635K | 58 |
| 1/28/2021 | second | $716K | 93 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Stonehouse Marketing Services, L.L.C.
Stonehouse Marketing Services, L.L.C. is a consulting company in Norman, Oklahoma, in business since 1995. It is owned by Diane Tucker (Co-Founder, Owner). Its estimated annual revenue is about $22.9M, with roughly $3.1M of EBITDA. It has about 93 employees. Its estimated business value is $16.9M (likely range $8.9M–$23.1M).
Common questions
- Who owns Stonehouse Marketing Services, L.L.C.?
- Stonehouse Marketing Services, L.L.C. is owned by Diane Tucker (Co-Founder, Owner), according to public sources such as the company's website or filings.
- How much revenue does Stonehouse Marketing Services, L.L.C. make?
- SeeBITDA estimates Stonehouse Marketing Services, L.L.C.'s annual revenue at about $22.9M (likely between $15.1M and $26.1M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Stonehouse Marketing Services, L.L.C. worth?
- About $16.9M, roughly 5.5× its estimated EBITDA of $3.1M, typical for a consulting company its size. Likely range: $8.9M–$23.1M.
- How many employees does Stonehouse Marketing Services, L.L.C. have?
- About 93, as reported on its PPP loan.
- When was Stonehouse Marketing Services, L.L.C. founded?
- Stonehouse Marketing Services, L.L.C. has been in business since 1995.