The Cranberry Merchant, LLC
How we got $163K
Based on its 2 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Estimated value over time
▲ 25% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| THE CRANBERRY MERCHANT, LLC this business | $815K | — |
| LIGHT'N PAWN, INC Claremore · 1 employees | $260K | 0.2 mi |
| NEEDFUL THINGS MARKET, LLC Owasso · 3 employees | $830K | 12.3 mi |
| CADDY CORNER CONSIGNMENT & BOUTIQUE, LLC Collinsville · 2 employees | $436K | 13.0 mi |
| REPLAY SPORTS LLC Owasso · 3 employees | $1.1M | 13.3 mi |
| BRANDON AUCTION LLC Tulsa · 4 employees | $1.8M | 16.6 mi |
| CNS PAWN, LLC Tulsa · 1 employees | $406K | 18.5 mi |
The full calculation
| Employees reported to the SBA | 2 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $628K |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $814K |
| Estimate: the two combined (geometric mean) | $815K |
| EBITDA margin (industry, adjusted for size) | 10% |
| EBITDA = revenue × margin | $81K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $163K |
| Multiple for this size and industry | 2× |
| Value range | $86K – $223K |
| Revenue range | $536K – $930K |
| EBITDA range | $54K – $93K |
| Industry (NAICS) | Retail Trade (453310) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
Advisors
- BankingBancFirstPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| BancFirst PPP 2020 | All 7,048 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/28/2020 | first | $12K | 2 |
About The Cranberry Merchant, LLC
The Cranberry Merchant, LLC is a retail trade company in Claremore, Oklahoma. Its estimated annual revenue is about $815K, with roughly $81K of EBITDA. It has about 2 employees. Its estimated business value is $163K (likely range $86K–$223K).
Common questions
- Who owns The Cranberry Merchant, LLC?
- The owner of The Cranberry Merchant, LLC isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does The Cranberry Merchant, LLC make?
- SeeBITDA estimates The Cranberry Merchant, LLC's annual revenue at about $815K (likely between $536K and $930K), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is The Cranberry Merchant, LLC worth?
- About $163K, roughly 2× its estimated EBITDA of $81K, typical for a retail trade company its size. Likely range: $86K–$223K.
- How many employees does The Cranberry Merchant, LLC have?
- About 2, as reported on its PPP loan.