The Custard Factory, Inc.
How we got $120K
Based on its 9 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
What they do
The Custard Factory makes fresh frozen custard daily and serves frozen treats from its location in downtown Norman, OK.
From the company's website. Industry: Restaurants.
Customers & suppliers
Suppliers & brands
- Yellow Dog Coffee Company · brand it sells or installs
Estimated value over time
▲ 84% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| THE CUSTARD FACTORY, INC. this business | $611K | — |
| NOTORIOUS P.I.E., LLC Norman · 16 employees | $2.1M | 0.0 mi |
| THE GARAGE, BURGERS & BEER, LLC Norman · 26 employees | $2.8M | 0.0 mi |
| Sooner Daiquiri - Bar & Grill Norman | $1.7M | 0.0 mi |
| Puebla Tacos Y Tequileria Norman | $1.7M | 0.0 mi |
| DAS BOOT CAMP, LLC Norman · 18 employees | $1.8M | 0.0 mi |
| Snack Box Norman | $1.7M | 0.0 mi |
The full calculation
| Employees reported to the SBA | 9 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $686K |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $419K |
| Estimate: the two combined (geometric mean) | $611K |
| EBITDA margin (industry, adjusted for size) | 11% |
| EBITDA = revenue × margin | $67K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $120K |
| Multiple for this size and industry | 1.8× |
| Value range | $63K – $164K |
| Revenue range | $402K – $697K |
| EBITDA range | $44K – $76K |
| Industry (NAICS) | Snack and Nonalcoholic Beverage Bars (722515) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
Advisors
- BankingGreat Plains National BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Great Plains National Bank PPP 2020 | All 1,112 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/15/2020 | first | $14K | 9 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About The Custard Factory, Inc.
The Custard Factory, Inc. is a restaurants company in Norman, Oklahoma, in business since 2023. Its estimated annual revenue is about $611K, with roughly $67K of EBITDA. It has about 9 employees. Its estimated business value is $120K (likely range $63K–$164K).
Common questions
- Who owns The Custard Factory, Inc.?
- The owner of The Custard Factory, Inc. isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does The Custard Factory, Inc. make?
- SeeBITDA estimates The Custard Factory, Inc.'s annual revenue at about $611K (likely between $402K and $697K), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is The Custard Factory, Inc. worth?
- About $120K, roughly 1.8× its estimated EBITDA of $67K, typical for a restaurants company its size. Likely range: $63K–$164K.
- How many employees does The Custard Factory, Inc. have?
- About 9, as reported on its PPP loan.
- When was The Custard Factory, Inc. founded?
- The Custard Factory, Inc. has been in business since 2023.