The Greenhouse, Inc.
How we got $662K
Based on its 6 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
What they do
The GreenHouse Inc. is a women-owned and operated local nursery in Norman, OK, for over 40 years, featuring rare plants and household favorites, with pottery, statuary, landscaping and potting services.
From the company's website. Industry: Lawn and Garden Equipment and Supplies Retailers.
Customers & suppliers
Suppliers & brands
- Proven Winners · brand it sells or installs
- Walters Garden · brand it sells or installs
- Monrovia · brand it sells or installs
- Southern Living · brand it sells or installs
- Unique Stone · brand it sells or installs
- Knock Out Roses · brand it sells or installs
- Weeks Roses · brand it sells or installs
- Greenleaf · brand it sells or installs
- FoxFarm Soil · brand it sells or installs
- Chef Jeff's · brand it sells or installs
- Accent Decor · brand it sells or installs
- Hollywood Hibiscus · brand it sells or installs
Estimated value over time
▲ 35% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| THE GREENHOUSE, INC. this business | $2.3M | — |
| MARCUM NURSERY INC. Washington · 130 employees | $73.7M | 3.5 mi |
| WEED WARRIORS LLC Norman · 2 employees | $2.2M | 4.9 mi |
| METRO TURF OUTDOOR POWER EQUIPMENT INC Norman · 14 employees | $8.3M | 6.0 mi |
| GARDEN PONDS UNLIMITED LLC Moore · 10 employees | $5.6M | 9.6 mi |
| LUMBER 2, INC Oklahoma City · 16 employees | $8.7M | 13.9 mi |
| RWALKER, INC. Oklahoma City · 2 employees | $1.7M | 14.9 mi |
The full calculation
| Employees reported to the SBA | 6 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $3.1M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $1.3M |
| Estimate: the two combined (geometric mean) | $2.3M |
| EBITDA margin (industry, adjusted for size) | 12% |
| EBITDA = revenue × margin | $276K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $662K |
| Multiple for this size and industry | 2.4× |
| Value range | $349K – $906K |
| Revenue range | $1.5M – $2.6M |
| EBITDA range | $182K – $315K |
| Industry (NAICS) | Lawn and Garden Equipment and Supplies Retailers (444220) |
Low confidence: the employee-based and payroll-based estimates differ by more than 2×.
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
History & advisors
Advisors
- BankingBancFirstPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| BancFirst PPP 2020 | All 7,048 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/8/2020 | first | $15K | 6 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About The Greenhouse, Inc.
The Greenhouse, Inc. is a lawn and garden equipment and supplies retailers company in Norman, Oklahoma, in business since 2016. Its estimated annual revenue is about $2.3M, with roughly $276K of EBITDA. It has about 6 employees. Its estimated business value is $662K (likely range $349K–$906K).
Common questions
- Who owns The Greenhouse, Inc.?
- The owner of The Greenhouse, Inc. isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does The Greenhouse, Inc. make?
- SeeBITDA estimates The Greenhouse, Inc.'s annual revenue at about $2.3M (likely between $1.5M and $2.6M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is The Greenhouse, Inc. worth?
- About $662K, roughly 2.4× its estimated EBITDA of $276K, typical for a lawn and garden equipment and supplies retailers company its size. Likely range: $349K–$906K.
- How many employees does The Greenhouse, Inc. have?
- About 6, as reported on its PPP loan.
- When was The Greenhouse, Inc. founded?
- The Greenhouse, Inc. has been in business since 2016.