The Horse of Course, Inc
How we got $829K
Based on its 11 employees and its payroll, both reported for PPP in 2020 and brought up to date.
Estimated value over time
▲ 17% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
What we know
Signs of a sale Some signs of a sale
- In business 27 years (since 1999)
From public records and the company's website, not a statement that it's for sale.
What they do
The Horse of Course, Inc is an equestrian retailer selling show clothes, helmets, bridles, saddle pads, boots, grooming supplies and gifts for riders and horses. It also runs a mobile unit that attends horse shows.
From the company's website. Industry: Retail Trade.
Customers & suppliers
Suppliers & brands
- Eskadron · brand it sells or installs
- ERS · brand it sells or installs
- Effol · brand it sells or installs
- Equestro · brand it sells or installs
- Faire · brand it sells or installs
- Fleck · brand it sells or installs
- Halter Ego · brand it sells or installs
- Herm Sprenger · brand it sells or installs
- HKM Sports Equipment GmbH · brand it sells or installs
- IBKUL Corp · brand it sells or installs
- Inter Api (Fairplay) · brand it sells or installs
- Kastel Denmark · brand it sells or installs
- KEP · brand it sells or installs
- LeMieux · brand it sells or installs
- Neue Schule · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| THE HORSE OF COURSE, INC this business | $3.8M | — |
| MSK LLC Claremore · 4 employees | $2.3M | 0.2 mi |
| ALL STAR TROPHY & SCREENPRINTING, LLC Claremore · 2 employees | $1.1M | 0.3 mi |
| PIPES INC. Claremore · 8 employees | $3.4M | 0.3 mi |
| CANNACOUTURE, LLC Claremore · 9 employees | $4.4M | 0.3 mi |
| TWO TURTLES, INC Claremore · 20 employees | $10.1M | 0.9 mi |
| MULE HUNTING CLOTHES INC. Claremore · 1 employees | $732K | 6.5 mi |
The full calculation
| Employees reported to the SBA | 11 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $4.7M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $2.4M |
| Estimate: the two combined (geometric mean) | $3.8M |
| EBITDA margin (industry, adjusted for size) | 9% |
| EBITDA = revenue × margin | $345K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $829K |
| Multiple for this size and industry | 2.4× |
| Value range | $436K – $1.1M |
| Revenue range | $2.5M – $4.4M |
| EBITDA range | $227K – $394K |
| Industry (NAICS) | Retail Trade (453998) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
History & advisors
Advisors
- BankingBank of America, National AssociationPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Bank of America, National Association PPP 2020, PPP 2021 | All 1,034 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 5/6/2020 | first | $38K | 11 |
| 3/10/2021 | second | $55K | 7 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About The Horse of Course, Inc
The Horse of Course, Inc is a retail trade company in Claremore, Oklahoma, in business since 1999. Its estimated annual revenue is about $3.8M, with roughly $345K of EBITDA. It has about 11 employees. Its estimated business value is $829K (likely range $436K–$1.1M).
Common questions
- Who owns The Horse of Course, Inc?
- The owner of The Horse of Course, Inc isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does The Horse of Course, Inc make?
- SeeBITDA estimates The Horse of Course, Inc's annual revenue at about $3.8M (likely between $2.5M and $4.4M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is The Horse of Course, Inc worth?
- About $829K, roughly 2.4× its estimated EBITDA of $345K, typical for a retail trade company its size. Likely range: $436K–$1.1M.
- How many employees does The Horse of Course, Inc have?
- About 11, as reported on its PPP loan.
- When was The Horse of Course, Inc founded?
- The Horse of Course, Inc has been in business since 1999.