The Key, LLC
How we got $9.2M
Based on its 38 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Unlikely to sell soon
- In business 15 years (since 2011)
From public records and the company's website, not a statement that it's for sale.
Estimated value over time
▲ 20% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| THE KEY, LLC this business | $51.1M | — |
| Marrinas Boats Oklahoma City | $22.7M | 0.1 mi |
| David Stanley Kia Oklahoma City | $22.7M | 0.1 mi |
| Boomer Kia Oklahoma City | $22.7M | 0.1 mi |
| ORRKLAHOMA MOTORS, INC. Oklahoma City · 40 employees | $64.2M | 0.2 mi |
| FOWLER DODGE INC Oklahoma City · 110 employees | $175.1M | 0.2 mi |
| Hudiburg Nissan Oklahoma City | $22.7M | 0.4 mi |
The full calculation
| Employees reported to the SBA | 38 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $45.4M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $44.3M |
| Estimate: the two combined (geometric mean) | $51.1M |
| EBITDA margin (industry, adjusted for size) | 4% |
| EBITDA = revenue × margin | $2.1M |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $9.2M |
| Multiple for this size and industry | 4.4× |
| Value range | $4.8M – $12.6M |
| Revenue range | $33.6M – $58.3M |
| EBITDA range | $1.4M – $2.4M |
| Industry (NAICS) | Used Car Dealers (441120) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
History & advisors
Advisors
- BankingBancFirstPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| BancFirst PPP 2020 | All 7,048 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/10/2020 | first | $336K | 38 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About The Key, LLC
The Key, LLC is a car dealers company in Oklahoma City, Oklahoma, in business since 2011. Its estimated annual revenue is about $51.1M, with roughly $2.1M of EBITDA. It has about 38 employees. Its estimated business value is $9.2M (likely range $4.8M–$12.6M).
Common questions
- Who owns The Key, LLC?
- The owner of The Key, LLC isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does The Key, LLC make?
- SeeBITDA estimates The Key, LLC's annual revenue at about $51.1M (likely between $33.6M and $58.3M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is The Key, LLC worth?
- About $9.2M, roughly 4.4× its estimated EBITDA of $2.1M, typical for a car dealers company its size. Likely range: $4.8M–$12.6M.
- How many employees does The Key, LLC have?
- About 38, as reported on its PPP loan.
- When was The Key, LLC founded?
- The Key, LLC has been in business since 2011.