SeeBITDAOklahoma

Theo's Marketplace Inc

Retail Trade
  • 3500 BART CONNER DR, Norman, OK
  • Since 2002
Estimated valueMedium confidence
$746K
$393Klikely range$1.0M
About 2.4× its yearly profit, typical for a company this size in its industry.
Revenue
$4.1M
a year
Profit (EBITDA)
$311K
8% of revenue
Employees
12
reported in 2020
Jerry Crewson
Owner · source
Unlikely to sell soon

How we got $746K

Based on its 12 employees and its payroll, both reported for PPP in 2020 and brought up to date.

12 employees × $355K each$4.3M
PPP payroll ÷ payroll's usual share of revenue$3.1M
Shown toward the top of its range×1.14
Revenue$4.1M
× 8% profit margin$311K
× 2.4 sale multiple = value$746K

· Own this business? Correct these figures

What we know

PPP loan, 2020
No 401(k) filing
No reported financials
Company website
Owner named

Signs of a sale Unlikely to sell soon

  • In business 24 years (since 2002)

From public records and the company's website, not a statement that it's for sale.

What they do

Theo's Marketplace is a Norman, OK furniture, home accessories and antiques business run by Jerry Crewson, his wife Teddie, his brother Phil and staff, providing customers with quality merchandise for their home. It is a Stickley dealer with a 16,000 square foot showroom on Bart Conner Dr.

Products & services
FurnitureChairsCouchesDiningBedroomGifts & AccessoriesHome accessoriesAntiques
Service area
Norman

From the company's website. Industry: Retail Trade.

Customers & suppliers

Suppliers & brands

  • Stickley · brand it sells or installs
  • Barcalounger · brand it sells or installs
  • Mayo · brand it sells or installs
  • Palliser · brand it sells or installs
  • Paladin · brand it sells or installs

Estimated value over time

▲ 10% since 2020
$0$429K$858K20202026

Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
THEO'S MARKETPLACE INC
this business
$4.1M$311K—
HENRY HOME INTERIORS, LLC
Norman · 5 employees
$1.7M$140K1.3 mi
COPELIN CONTRACT, LLC
Norman · 2 employees
$1.0M$86K1.5 mi
TRIMBLE AND KOWALCZYK LLC
Norman · 3 employees
$2.7M$201K2.1 mi
MISTER ROBERT INC.
Norman · 13 employees
$3.7M$276K3.5 mi
MATTRESS DISCOUNTER LLC
Oklahoma City · 2 employees
$1.3M$105K6.6 mi
CGW ENTERPRISES LLC
Norman · 2 employees
$1.0M$86K7.1 mi

The full calculation

Employees reported to the SBA12
Revenue from headcount (employees × revenue per employee for companies this size)$4.3M
Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size)$3.1M
Estimate: the two combined (geometric mean)$4.1M
EBITDA margin (industry, adjusted for size)8%
EBITDA = revenue × margin$311K

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$746K
Multiple for this size and industry2.4×
Value range$393K – $1.0M
Revenue range$2.7M – $4.7M
EBITDA range$204K – $354K
Industry (NAICS)Retail Trade (442110)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: approximate sector default. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology

People & advisors

“For over 50 years, Jerry Crewson, his wife Teddie, his brother Phil and the Theo's staff have been in the business of providing their customers with quality merchandise for their home.”

Advisors

  • BankingArvest Bank, BOKF, National AssociationPPP / SBA lender

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Banking relationships

Arvest Bank
PPP 2020
All 5,114 borrowers →
BOKF, National Association
PPP 2021
All 2,399 borrowers →

From PPP and SBA loan records, which name the bank but not the individual banker.

PPP loans

ApprovedDrawAmountForgivenJobsLender
4/6/2020first$51K$51K12Arvest Bank
2/6/2021second$44K$45K9BOKF, National Association

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Theo's Marketplace Inc

Theo's Marketplace Inc is a retail trade company in Norman, Oklahoma, in business since 2002. It is owned by Jerry Crewson. Its estimated annual revenue is about $4.1M, with roughly $311K of EBITDA. It has about 12 employees. Its estimated business value is $746K (likely range $393K–$1.0M).

Common questions

Who owns Theo's Marketplace Inc?
Theo's Marketplace Inc is owned by Jerry Crewson, according to public sources such as the company's website or filings.
How much revenue does Theo's Marketplace Inc make?
SeeBITDA estimates Theo's Marketplace Inc's annual revenue at about $4.1M (likely between $2.7M and $4.7M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Theo's Marketplace Inc worth?
About $746K, roughly 2.4× its estimated EBITDA of $311K, typical for a retail trade company its size. Likely range: $393K–$1.0M.
How many employees does Theo's Marketplace Inc have?
About 12, as reported on its PPP loan.
When was Theo's Marketplace Inc founded?
Theo's Marketplace Inc has been in business since 2002.