Today Lending LLC
How we got $4.7M
Based on its 4 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Some signs of a sale
- In business 30 years (since 1996)
From public records and the company's website, not a statement that it's for sale.
What they do
Tulsa Today is a local news service website that publishes news stories across local, state, national, business and other categories. The pages show news articles only, not a lending business.
From the company's website. Industry: Financial Transactions Processing, Reserve, and Clearinghouse Activities.
Estimated value over time
▲ 3% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| TODAY LENDING LLC this business | $2.4M | — |
| 360 Payments Tulsa | $1.1M | 0.2 mi |
| EZPAWN Tulsa | $2.1M | 1.2 mi |
| Western Union Tulsa | $1.1M | 1.2 mi |
| ATMONE INC Tulsa · 16 employees | $3.0M | 1.6 mi |
| MoneyGram Tulsa | $1.1M | 1.8 mi |
| Western Union Tulsa | $1.1M | 1.8 mi |
The full calculation
| Employees reported to the SBA | 4 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $2.4M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $1.8M |
| Estimate: the two combined (geometric mean) | $2.4M |
| EBITDA margin (industry, adjusted for size) | 44% |
| EBITDA = revenue × margin | $1.0M |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $4.7M |
| Multiple for this size and industry | 4.5× |
| Value range | $2.5M – $6.4M |
| Revenue range | $1.6M – $2.7M |
| EBITDA range | $682K – $1.2M |
| Industry (NAICS) | Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
History & advisors
Advisors
- BankingMidFirst BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| MidFirst Bank PPP 2020, PPP 2021 | All 2,403 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/14/2020 | first | $44K | 4 |
| 2/5/2021 | second | $47K | 4 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Today Lending LLC
Today Lending LLC is a financial transactions processing, reserve, and clearinghouse activities company in Tulsa, Oklahoma, in business since 1996. It is owned by Taryl O'Shea (Chief Executive Officer). Its estimated annual revenue is about $2.4M, with roughly $1.0M of EBITDA. It has about 4 employees. Its estimated business value is $4.7M (likely range $2.5M–$6.4M).
Common questions
- Who owns Today Lending LLC?
- Today Lending LLC is owned by Taryl O'Shea (Chief Executive Officer), according to public sources such as the company's website or filings.
- How much revenue does Today Lending LLC make?
- SeeBITDA estimates Today Lending LLC's annual revenue at about $2.4M (likely between $1.6M and $2.7M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Today Lending LLC worth?
- About $4.7M, roughly 4.5× its estimated EBITDA of $1.0M, typical for a financial transactions processing, reserve, and clearinghouse activities company its size. Likely range: $2.5M–$6.4M.
- How many employees does Today Lending LLC have?
- About 4, as reported on its PPP loan.
- When was Today Lending LLC founded?
- Today Lending LLC has been in business since 1996.