Tulsa New Holland, Inc.
How we got $4.9M
Based on its 26 employees and its payroll, both reported for PPP in 2020 and brought up to date.
Estimated value over time
▲ 34% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
What we know
Signs of a sale Likely to sell
- In business 43 years (since 1983)
- No family successor named on its website
From public records and the company's website, not a statement that it's for sale.
What they do
Tulsa New Holland, Inc. is an outdoor power equipment dealer in Tulsa, Oklahoma, serving the Tulsa area since 1983 with equipment sales and service for local customers. It also states it is an authorized DeWalt dealer offering power tool repair.
From the company's website. Industry: Farm and Garden Machinery and Equipment Merchant Wholesalers.
Customers & suppliers
Suppliers & brands
- New Holland · brand it sells or installs
- Cub Cadet · brand it sells or installs
- Hustler · brand it sells or installs
- IronCraft · brand it sells or installs
- Woods Equipment Company · brand it sells or installs
- DeWalt · brand it sells or installs
- Kioti · brand it sells or installs
- Troy Bilt · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| TULSA NEW HOLLAND, INC. this business | $16.8M | — |
| E-PUMPS, INC Tulsa · 33 employees | $25.5M | 0.6 mi |
| Crushing Equipment Solutions (CES) Tulsa | $1.3M | 0.8 mi |
| VERACITY TECHNICAL SERVICES, LLC Tulsa · 4 employees | $2.9M | 0.8 mi |
| Supply Technologies Tulsa | $6.2M | 1.1 mi |
| BUSHYHEAD SALES AND CONSULTING LLC Tulsa · 4 employees | $3.1M | 1.4 mi |
| TRANSCO SUPPLY COMPANY INC Tulsa · 11 employees | $6.4M | 2.3 mi |
The full calculation
| Employees reported to the SBA | 26 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $23.9M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $24.0M |
| Estimate: the two combined (geometric mean) | $16.8M |
| EBITDA margin (industry, adjusted for size) | 7% |
| EBITDA = revenue × margin | $1.1M |
Calibrated: revenue lowered to 61% of the industry-average estimate, to match what businesses in this industry actually report.
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $4.9M |
| Multiple for this size and industry | 4.3× |
| Value range | $2.6M – $6.8M |
| Revenue range | $11.0M – $19.1M |
| EBITDA range | $755K – $1.3M |
| Industry (NAICS) | Farm and Garden Machinery and Equipment Merchant Wholesalers (423820) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
History & advisors
“Tulsa New Holland, Inc. was founded in 1983 in Tulsa, Oklahoma with the vision of offering a premier outdoor power equipment experience to the local community.”
Advisors
- BankingRCB BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| RCB Bank PPP 2020 | All 1,690 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/10/2020 | first | $326K | 26 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Tulsa New Holland, Inc.
Tulsa New Holland, Inc. is a family-owned farm and garden machinery and equipment merchant wholesalers company in Tulsa, Oklahoma, in business since 1983. It is owned by Mike McCrate. Its estimated annual revenue is about $16.8M, with roughly $1.1M of EBITDA. It has about 26 employees. Its estimated business value is $4.9M (likely range $2.6M–$6.8M).
Common questions
- Who owns Tulsa New Holland, Inc.?
- Tulsa New Holland, Inc. is owned by Mike McCrate, according to public sources such as the company's website or filings.
- How much revenue does Tulsa New Holland, Inc. make?
- SeeBITDA estimates Tulsa New Holland, Inc.'s annual revenue at about $16.8M (likely between $11.0M and $19.1M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Tulsa New Holland, Inc. worth?
- About $4.9M, roughly 4.3× its estimated EBITDA of $1.1M, typical for a farm and garden machinery and equipment merchant wholesalers company its size. Likely range: $2.6M–$6.8M.
- How many employees does Tulsa New Holland, Inc. have?
- About 26, as reported on its PPP loan.
- When was Tulsa New Holland, Inc. founded?
- Tulsa New Holland, Inc. has been in business since 1983.
- Is Tulsa New Holland, Inc. for sale?
- There's no public listing, but it shows signs that often come before a sale: in business 43 years (since 1983); no family successor named on its website.