Water Store, Inc.
How we got $2.5M
Based on its 8 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Some signs of a sale
- In business 42 years (since 1984)
From public records and the company's website, not a statement that it's for sale.
What they do
Water Store, Inc is a family-owned supplier of irrigation, drainage, landscape lighting and well pump products in Tulsa, OK, serving customers in Northeast Oklahoma.
From the company's website. Industry: Farm and Garden Machinery and Equipment Merchant Wholesalers.
Customers & suppliers
Suppliers & brands
- Rain Bird · brand it sells or installs
- Vista Landscape Light · brand it sells or installs
- NDS · brand it sells or installs
- ADS · brand it sells or installs
- Aqua Control · brand it sells or installs
- Kifco · brand it sells or installs
Estimated value over time
▲ 34% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| WATER STORE, INC. this business | $9.3M | — |
| HILLARY MACHINERY, LLC Tulsa · 8 employees | $9.1M | 0.1 mi |
| MACHINE TOOL SPECIALTIES, INC Tulsa · 27 employees | $24.3M | 0.1 mi |
| M-TEC, LLC Tulsa · 4 employees | $3.1M | 0.1 mi |
| EAGLE BOLT & SUPPLY, INC. Tulsa · 5 employees | $4.5M | 0.1 mi |
| GT INDUSTRIES OF OKLAHOMA INC Tulsa · 6 employees | $6.6M | 0.3 mi |
| CISCO-EAGLE, INC. Tulsa · 126 employees | $141.9M | 0.3 mi |
The full calculation
| Employees reported to the SBA | 8 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $7.4M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $9.1M |
| Estimate: the two combined (geometric mean) | $9.3M |
| EBITDA margin (industry, adjusted for size) | 7% |
| EBITDA = revenue × margin | $687K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $2.5M |
| Multiple for this size and industry | 3.6× |
| Value range | $1.3M – $3.4M |
| Revenue range | $6.1M – $10.6M |
| EBITDA range | $452K – $784K |
| Industry (NAICS) | Farm and Garden Machinery and Equipment Merchant Wholesalers (423820) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
History & advisors
“Since 1984, Water Store, Inc has been the trusted family-owned provider of top-tier plumbing and irrigation supplies in Tulsa, OK and throughout Northeast Oklahoma.”
Advisors
- BankingMidFirst BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| MidFirst Bank PPP 2020 | All 2,403 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/11/2020 | first | $124K | 8 |
2 locations
| 10014 E. 54th Street | Tulsaok | This listing |
| 11110 Riverside Pkwy | Tulsa | View |
Revenue, profit and value are for the whole company.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Water Store, Inc.
Water Store, Inc. is a family-owned farm and garden machinery and equipment merchant wholesalers company in Tulsaok, Oklahoma, in business since 1984. Its estimated annual revenue is about $9.3M, with roughly $687K of EBITDA. It has about 8 employees. Its estimated business value is $2.5M (likely range $1.3M–$3.4M). It has 2 locations.
Common questions
- Who owns Water Store, Inc.?
- The owner of Water Store, Inc. isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Water Store, Inc. make?
- SeeBITDA estimates Water Store, Inc.'s annual revenue at about $9.3M (likely between $6.1M and $10.6M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Water Store, Inc. worth?
- About $2.5M, roughly 3.6× its estimated EBITDA of $687K, typical for a farm and garden machinery and equipment merchant wholesalers company its size. Likely range: $1.3M–$3.4M.
- How many employees does Water Store, Inc. have?
- About 8, as reported on its PPP loan.
- When was Water Store, Inc. founded?
- Water Store, Inc. has been in business since 1984.