Watson's of Oklahoma City, Inc.
How we got $4.5M
Based on its 53 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Estimated value over time
▲ 17% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Employees over time
▼ 64% since 2020Show as table
| Year | Source | Employees | Est. revenue |
|---|---|---|---|
| 2020 | PPP loan | 53 | $15.9M |
| 2020 | Form 5500 | 17 | $5.1M |
| 2021 | Form 5500 | 13 | $3.9M |
| 2022 | Form 5500 | 16 | $4.8M |
| 2023 | Form 5500 | 3 | $900K |
| 2024 | Form 5500 | 17 | $5.1M |
| 2025 | Form 5500 | 19 | $5.7M |
Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| WATSON'S OF OKLAHOMA CITY, INC. this business | $18.5M | — |
| J-LAN FLOORING LLC Oklahoma City · 2 employees | $1.6M | 0.4 mi |
| XSTREAMSAVING Yukon · 1 employees | $1.2M | 1.1 mi |
| FAITH ENTERPRISES LLC Oklahoma City · 6 employees | $2.6M | 1.4 mi |
| KS KREATIONS Oklahoma City · 1 employees | $613K | 1.6 mi |
| FIDELITY FRANCHISE DEVELOPMENT LLC Oklahoma City · 4 employees | $2.3M | 1.9 mi |
| AQUA HAVEN, LLC Oklahoma City · 15 employees | $9.2M | 2.0 mi |
The full calculation
| Employees reported to the SBA | 53 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $25.1M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $10.5M |
| Estimate: the two combined (geometric mean) | $18.5M |
| EBITDA margin (industry, adjusted for size) | 7% |
| EBITDA = revenue × margin | $1.3M |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $4.5M |
| Multiple for this size and industry | 3.6× |
| Value range | $2.4M – $6.2M |
| Revenue range | $12.2M – $21.1M |
| EBITDA range | $823K – $1.4M |
| Industry (NAICS) | Retail Trade (453998) |
Low confidence: the employee-based and payroll-based estimates differ by more than 2×.
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
Advisors
- BankingInternational Bank of CommercePPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| International Bank of Commerce PPP 2020 | All 442 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/6/2020 | first | $163K | 53 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Watson's of Oklahoma City, Inc.
Watson's of Oklahoma City, Inc. is a retail trade company in Oklahoma City, Oklahoma. It is owned by Phillip Novak. Its estimated annual revenue is about $18.5M, with roughly $1.3M of EBITDA. It has about 19 employees. Its estimated business value is $4.5M (likely range $2.4M–$6.2M).
Common questions
- Who owns Watson's of Oklahoma City, Inc.?
- Watson's of Oklahoma City, Inc. is owned by Phillip Novak, according to public sources such as the company's website or filings.
- How much revenue does Watson's of Oklahoma City, Inc. make?
- SeeBITDA estimates Watson's of Oklahoma City, Inc.'s annual revenue at about $18.5M (likely between $12.2M and $21.1M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Watson's of Oklahoma City, Inc. worth?
- About $4.5M, roughly 3.6× its estimated EBITDA of $1.3M, typical for a retail trade company its size. Likely range: $2.4M–$6.2M.
- How many employees does Watson's of Oklahoma City, Inc. have?
- About 19, from its 2025 retirement-plan filing.