SeeBITDAOklahoma

Wheelers Meat Market, Inc

Specialty Food Retailers
  • 1524 SE 44TH ST, Oklahoma City, OK
  • Since 2006
Estimated valueLow confidence
$2.7M
$1.3Mlikely range$3.8M
About 3× its yearly profit, typical for a company this size in its industry.
Revenue
$17.9M
a year
Profit (EBITDA)
$899K
5% of revenue
Employees
58
reported in 2020
Darrell Wheeler
Owner · source
Unlikely to sell soon

How we got $2.7M

Based on 58 employees reported for PPP in 2020, grown at the industry's Oklahoma rate since.

58 employees × $261K each$15.1M
Shown toward the top of its range×1.18
Revenue$17.9M
× 5% profit margin$899K
× 3 sale multiple = value$2.7M

· Own this business? Correct these figures

What we know

PPP loan, 2020
No 401(k) filing
No reported financials
Company website
Owner named

Signs of a sale Unlikely to sell soon

  • In business 20 years (since 2006)
  • Family in the business (Darren Wheeler, Owner)

From public records and the company's website, not a statement that it's for sale.

What they do

Wheeler's Meat Market is a meat market offering fresh and smoked meats, premium seasonings and specialty items, with custom cuts and cooking advice at the counter. Its company was founded over 100 years ago on the principles of offering the best selection and best service.

Products & services
fresh meat productssmoked meatpremium seasoningsspecialty itemscustom cutsBig BoxesGift Certificates

From the company's website. Industry: Specialty Food Retailers.

Customers & suppliers

Suppliers & brands

  • Certified Angus Beef · brand it sells or installs
  • Chairman's Reserve Premium Pork · brand it sells or installs
  • Sanderson Farms Natural Chicken · brand it sells or installs

Estimated value over time

▲ 46% since 2020
$0$1.6M$3.1M20202026

Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
WHEELERS MEAT MARKET, INC
this business
$17.9M$899K—
SMK INC
Oklahoma City · 2 employees
$792K$69K1.4 mi
DULCERIA EL GIRASOL LLC
Oklahoma City · 7 employees
$1.1M$85K1.8 mi
MMG INVESTMENTS, LLC
Oklahoma City · 45 employees
$4.3M$265K3.1 mi
BRICKTOWN CANDY COMPANY
Oklahoma City · 7 employees
$1.4M$104K3.4 mi
STELLANOVA OKC CAFES, LLC
Oklahoma City · 20 employees
$5.9M$361K3.9 mi
GRAFFITI FOOD ART OKC LLC
Oklahoma City · 6 employees
$1.9M$126K4.0 mi

The full calculation

Employees reported to the SBA58
Industry revenue per employee$176K
Revenue = employees × revenue per employee$17.9M
EBITDA margin (industry, adjusted for size)5%
EBITDA = revenue × margin$899K
Cross-check: revenue implied by PPP payroll$2.7M

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$2.7M
Multiple for this size and industry3×
Value range$1.3M – $3.8M
Revenue range$10.6M – $21.2M
EBITDA range$532K – $1.1M
Industry (NAICS)Specialty Food Retailers (445210)

Low confidence: the employee-based and payroll-based estimates differ by more than 2×.

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology

People & advisors

Leadership

  • DW
    Darren Wheeler
    Owner · Company website · source

Advisors

  • BankingFrontier State BankPPP / SBA lender

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Banking relationships

Frontier State Bank
PPP 2020
All 156 borrowers →

From PPP and SBA loan records, which name the bank but not the individual banker.

PPP loans

ApprovedDrawAmountForgivenJobsLender
6/12/2020first$56K$52K58Frontier State Bank

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Wheelers Meat Market, Inc

Wheelers Meat Market, Inc is a specialty food retailers company in Oklahoma City, Oklahoma, in business since 2006. It is owned by Darrell Wheeler. Its estimated annual revenue is about $17.9M, with roughly $899K of EBITDA. It has about 58 employees. Its estimated business value is $2.7M (likely range $1.3M–$3.8M).

Common questions

Who owns Wheelers Meat Market, Inc?
Wheelers Meat Market, Inc is owned by Darrell Wheeler, according to public sources such as the company's website or filings.
How much revenue does Wheelers Meat Market, Inc make?
SeeBITDA estimates Wheelers Meat Market, Inc's annual revenue at about $17.9M (likely between $10.6M and $21.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Wheelers Meat Market, Inc worth?
About $2.7M, roughly 3× its estimated EBITDA of $899K, typical for a specialty food retailers company its size. Likely range: $1.3M–$3.8M.
How many employees does Wheelers Meat Market, Inc have?
About 58, as reported on its PPP loan.
When was Wheelers Meat Market, Inc founded?
Wheelers Meat Market, Inc has been in business since 2006.